The Content Experience Show

Closing out the final episode of the Content Experience Show Podcast is Jay Baer, Founder of Convince & Convert, with a look at the evolution of podcasts.

Special thanks to our sponsors:

In This Episode

  • Origin stories from the early days of Content Pros, the Content Experience Show's predecessor.
  • Why podcasts have succeeded as a content form, according to Jay.
  • Stand-out guests and moments from the show's history.
  • The four major trends emerging in podcasting right now.
  • Why the "TV season" approach to content creation is taking off at this point in the evolution of podcasts.
  • What's next for Randy, Anna, and Jay, including details on upcoming Convince & Convert programming.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_Marketers_Can_Learn_from_the_Evolution_of_Podcasts.mp3
Category:content marketing -- posted at: 3:00am EDT

Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.

Special thanks to our sponsors:

In This Episode

  • Why over-digitization can be an obstacle to authentic relationship building.
  • The most common pitfalls Tyler sees in marketing personalization.
  • Why common surface-level personalization strategies no longer cut it for today's savvy customers.
  • Examples of how Vidyard gets personal in their marketing.
  • When to buckle down and educate versus when to showcase your brand's human side.
  • Secrets to successful one-to-one video marketing.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: An_Experts_Guide_to_Successful_Marketing_Personalization.mp3
Category:content marketing -- posted at: 3:00am EDT

April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.

Special thanks to our sponsors:

In This Episode

  • Sure-fire signs your positioning needs clarification.
  • Why marketing cannot own positioning by itself.
  • How to identify your "competitive comparable."
  • Why your customers—not your C-suite—are often the best at articulating what your brand does best.
  • A case study in positioning done right.
  • What larger companies can do that startups cannot when changing positioning.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Is_Your_Brand_Thinking_About_Positioning_the_Right_Way.mp3
Category:content marketing -- posted at: 3:00am EDT

In the final “Pardon the Marketing” episode of the Content Experience Show, podcasting pros Randy Frisch and Anna Hrach trade takes on podcasting trends.

Special thanks to our sponsors:

In This Episode

  • The merits of both short- and long-form podcasts.
  • Why some podcast listeners subscribe and commit, while others browse for one-off episodes every time they tune in.
  • When, where, and how Randy and Anna listen to podcasts.
  • Why some listeners prefer guest-centric podcasts versus podcasts focused on recurring hosts.
  • Why advertising in podcasting might not feel as annoying to your listeners as you might think.
  • A peek at what's next for Randy and Anna.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_Podcasting_Pros_Want_from_Their_Podcasts.mp3
Category:content marketing -- posted at: 3:00am EDT

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