The Content Experience Show

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Experience Show Podcast to discuss optimizing experience for your audience.

Special thanks to our sponsors:

In This Episode

  • The three questions you should be asking your audience after they engage with your content.
  • Shocking research about how most marketers are approaching experiences.
  • Why surveys alone won't cut it when it comes to gathering experience data.
  • Where to start when revamping your experiences.
  • The case for a Chief Experience Officer.
  • Who should own the customer journey map.
  • A preview of Mat's upcoming keynote at Conex 2019!

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Youre_Probably_Approaching_Experience_All_Wrong.mp3
Category:content marketing -- posted at: 3:00am EDT

John McAlpin, SEO Director at Cardinal Digital Marketing, joins the Content Experience Show Podcast to discuss key ingredients of a successful SEO strategy.

Special thanks to our sponsors:

In This Episode:

  • What Google values most right now when it comes to search ranking.
  • How to tailor your content for the best shot at becoming a featured snippet.
  • Why your best-performing pages need a "hook," not just a solid place in the rankings.
  • Tips for crafting search-friendly copy.
  • When domain authority matters, and when it doesn't.
  • How creating custom skills for smart home devices impacts your visibility in voice search.

Resources:

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Yes_SEO_Strategy_Still_Matters_for_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Jon Miller, CEO and Co-Founder of Engagio, joins the Content Experience Show Podcast to discuss staying relevant in the era of account-based marketing.

Special thanks to our sponsors:

In This Episode:

  • The most meaningful ways lead generation has changed in the last 15 years.
  • The difference between being a lead-focused marketing team and an accounts-focused team.
  • Why your post-sale marketing strategy is more important than ever.
  • Insight on crafting personas for account-based marketing.
  • How Alexa and Google Home could eventually change B2B content marketing.
  • Real-world examples of well-executed account-based marketing.

Resources:

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_the_Rise_of_Account-Based_Marketing_Means_for_Your_Team.mp3
Category:content marketing -- posted at: 3:00am EDT

Qualcomm's Jessica Jensen and Synchrony's Tuck Ross join the Content Experience Show Podcast to share tips for creating meaningful organizational change.

Special thanks to our sponsors:

In This Episode:

  • The importance of "soft skills" in building healthy, effective teams.
  • How to hire a balanced team.
  • Why word of mouth is still so powerful in hiring.
  • Case studies from organizations who resisted organizational change or fumbled when adopting a new strategy.
  • Tips for introducing change to an organization that isn't fully ready for it.
  • Advice for staying open to change on a personal level.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Create_Meaningful_Organizational_Change.mp3
Category:content marketing -- posted at: 3:00am EDT

Madeline Caldwell, Marketing Director at DuClaw Brewing Co., joins the Content Experience Show Podcast to discuss brand building at a craft brewery.

Special thanks to our sponsors:

In This Episode:

  • How to build a brand in a crowded niche.
  • What a craft brewery's product development timeline looks like.
  • The key to navigating a highly regulated industry.
  • Why craft beer brands function as "local" businesses in more ways than one.
  • Why DuClaw listens to marketing ideas from all levels of its business.
  • Madeline's favorite marketing moments from her time with DuClaw.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Brand_Building_Lessons_from_the_World_of_Craft_Beer.mp3
Category:content marketing -- posted at: 3:00am EDT

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