The Content Experience Show

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.

Special thanks to our sponsors:

In This Episode:

  • The seismic shift in consumer behavior that marketers around the world are feeling.
  • How technology has warped our ability to meet customers' needs.
  • Why "personalization" isn't always "personal."
  • A case study from a brand that's succeeded by centering the customer as marketer.
  • Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.
  • Why the consumer rebellion against advertising is destined to succeed.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Brace_Yourself_for_the_Marketing_Rebellion.mp3
Category:content marketing -- posted at: 3:00am EDT

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