The Marketer's Journey

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.

Special thanks to our sponsors:

In This Episode:

  • Why the "crash diet" approach to building a marketing strategy is hurting your business.
  • The long-term benefits of documenting your goals.
  • Tips for identifying the one thing your business does better than your competitors.
  • Why defining your metrics should be one of the first steps in your marketing strategy.
  • The pitfall of personas when defining your audience.
  • An audience research strategy that brings your marketing and sales teams into better alignment.
  • How a content calendar can help you create more content with less.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Where_to_Start_When_Building_Your_Content_Marketing_Strategy.mp3
Category:content marketing -- posted at: 3:00am EST

In this "Pardon the Marketing" edition of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach debate the most annoying marketing tactics.

Special thanks to our sponsors:

In This Episode:

  • The worst things about full-page takeover ads.
  • What makes some LinkedIn spam messages worse than others.
  • Thoughts on Google Home, privacy, and where smart speakers should and shouldn't be.
  • Theories on what makes Instagram ads more tolerable than other social ads.
  • Components of a strong CTA.
  • How marketing personalization changed the game (and upped the difficulty) for salespeople.
  • The pros and cons of other controversial marketing tactics like direct mail, unskippable YouTube ads, and movie previews.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Is_Your_Brand_Guilty_of_These_Annoying_Marketing_Tactics.mp3
Category:content marketing -- posted at: 3:00am EST

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.

Special thanks to our sponsors:

In This Episode:

  • The seismic shift in consumer behavior that marketers around the world are feeling.
  • How technology has warped our ability to meet customers' needs.
  • Why "personalization" isn't always "personal."
  • A case study from a brand that's succeeded by centering the customer as marketer.
  • Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.
  • Why the consumer rebellion against advertising is destined to succeed.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Brace_Yourself_for_the_Marketing_Rebellion.mp3
Category:content marketing -- posted at: 3:00am EST

Laura Hnatow, Sea Bags' VP of E-Commerce & Marketing, joins the Content Experience Show Podcast to discuss building a brand through mission-based marketing.

Special thanks to our sponsors:

In This Episode:

  • What mission-based marketing looks like for a retail brand.
  • How sustainability shapes Sea Bags' marketing messaging.
  • What makes Sea Bags' brand story video so moving.
  • How the Sea Bags team collaborates effectively across departments.
  • Strategies for activating your audience on social media in service of your brand's mission.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_Mission-Based_Marketing_Activates_Your_Audience.mp3
Category:content marketing -- posted at: 3:00am EST

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