The Content Experience Show

Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.

Special thanks to our sponsors:

In This Episode:

  • Why it's okay if your brand story changes over timeā€”and why it's a cause for concern if it doesn't.
  • The red flags that indicate you're telling the wrong brand story.
  • Why businesses should share more stories about failure.
  • How to identify and fix "story gaps."
  • The overlooked skills that will help your team start telling better stories.
  • Why Kathy left corporate marketing to become a storytelling strategist.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Is_Your_Business_Telling_the_Wrong_Brand_Story.mp3
Category:content marketing -- posted at: 3:00am EDT

Special thanks to our sponsors:

In This Episode:

  • How experiential content differs from traditional content marketing.
  • Why successful brands are already shifting their focus from generating static content to crafting experiences.
  • How consumer expectations for brand content have evolved since the early days of the content marketing boom.
  • Three in-depth examples of experiential content in action.
  • Ideas to jumpstart your marketing team's experiential content brainstorming.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Smart_Marketers_Are_Embracing_Experiential_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Special thanks to our sponsors:

In This Episode:

  • Why friction is the enemy of business success.
  • Case studies of businesses that identified high-friction customer experiences and innovated to make them effortless.
  • The surprising reasons why businesses sometimes fight change and refuse to innovate.
  • How friction manifests inside your organization (and loses you money).
  • Tips for calling out organizational friction on the job.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_Friction_Is_Killing_Your_Marketing_Success.mp3
Category:content marketing -- posted at: 3:00am EDT

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming.

Special thanks to our sponsors:

In This Episode:

  • The benefits and drawbacks of multitrack conference programming.
  • What industry strategists versus practitioners offer conference attendees.
  • The most effective and enjoyable post-conference networking and social events, from two pros who've seen it all.
  • Things to consider when selecting the "voice" of your event (whether an onstage emcee or over-the-air announcer).
  • What small, intimate conferences provide attendees that major, big-budget conferences cannot.
  • Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_We_Love_and_Hate_in_Event_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

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