The Marketer's Journey

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.

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In This Episode:

  • Common pitfalls for brands attempting to bring humor or relevance to their messaging.
  • The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.
  • Two case studies showcasing how Obedient brought levity to two surprising product spaces.
  • The problem with using irreverent brand messaging before you've earned it.
  • The importance of consistency and through-lines when developing a brand personality.
  • Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.


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Direct download: The_Right_Way_to_Use_Humor_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST