Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.
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In This Episode:
- The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
- The danger of chasing "silver bullets" in content writing.
- The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
- Why and how CCO Magazine transitioned from being a print to a digital publication.
- Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.
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