The Marketer's Journey

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.

Special thanks to our sponsors:

In This Episode:

  • The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
  • The danger of chasing "silver bullets" in content writing.
  • The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
  • Why and how CCO Magazine transitioned from being a print to a digital publication.
  • Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.


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Direct download: What_Makes_and_Spoils_Great_Content_Writing.mp3
Category:content marketing -- posted at: 3:00am EST