The Marketer's Journey

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Special thanks to our sponsors:

In This Episode

  • Why HubSpot split its content teams into "mind" and "heart."
  • How HubSpot's historical optimization program keeps older content as current and relevant as possible.
  • Strategies for creating an emotional response to your brand.
  • Hard truths about the short-sightedness of "growth hacks."
  • How HubSpot optimizes its "freemium" offerings to attract more and better leads.
  • The two most common things teams overlook when running experiments on their marketing strategies.


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Direct download: Why_Its_Time_for_Marketers_to_Stop_Hacking_Content.mp3
Category:content marketing -- posted at: 3:00am EST