The Content Experience Show

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.

Special thanks to our sponsors:

In This Episode:

  • Common pitfalls for brands attempting to bring humor or relevance to their messaging.
  • The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.
  • Two case studies showcasing how Obedient brought levity to two surprising product spaces.
  • The problem with using irreverent brand messaging before you've earned it.
  • The importance of consistency and through-lines when developing a brand personality.
  • Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: The_Right_Way_to_Use_Humor_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.

Special thanks to our sponsors:

In This Episode:

  • The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
  • What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
  • What Mat learned from analyzing About Us pages from the world's top companies.
  • Where to start when honing your brand identity and voice.
  • How your homepage and About Us page serve different functions in your business's web presence.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Craft_the_Perfect_About_Us_Page.mp3
Category:content marketing -- posted at: 3:00am EDT

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.

Special thanks to our sponsors:

In This Episode:

  • The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
  • The danger of chasing "silver bullets" in content writing.
  • The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
  • Why and how CCO Magazine transitioned from being a print to a digital publication.
  • Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_Makes_and_Spoils_Great_Content_Writing.mp3
Category:content marketing -- posted at: 3:00am EDT

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Special thanks to our sponsors:

In This Episode

  • Why HubSpot split its content teams into "mind" and "heart."
  • How HubSpot's historical optimization program keeps older content as current and relevant as possible.
  • Strategies for creating an emotional response to your brand.
  • Hard truths about the short-sightedness of "growth hacks."
  • How HubSpot optimizes its "freemium" offerings to attract more and better leads.
  • The two most common things teams overlook when running experiments on their marketing strategies.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Its_Time_for_Marketers_to_Stop_Hacking_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO.

Special thanks to our sponsors:

In This Episode

  • The decline of keyword stuffing and its impact on content creation.
  • Why you probably don't need to panic about duplicate content.
  • How SEO's role in marketing is evolving.
  • The truth about Google's approach to penalizing content.
  • Why SEO should play a vital role in content creation from the beginning.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Its_Time_to_Unite_Your_Content_Strategy_and_SEO.mp3
Category:content marketing -- posted at: 3:00am EDT

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