The Content Experience Show

Blake Snow, author of Log Off, joins the Content Experience Podcast to discuss how logging off and offline rest foster creativity in digital marketers.

Special thanks to our sponsors:

In This Episode

  • The experience that awakened Blake to the life-changing effects of logging off.
  • How periods of boredom help us process ideas and nurture our creativity.
  • Five truths for building successful, memorable content.
  • Advice for creating meaningful work in the most crowded media market in recorded history.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_Logging_Off_Makes_You_a_More_Productive_Content_Marketer.mp3
Category:content marketing -- posted at: 3:00am EDT

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.

 

Special thanks to our sponsors:

 

In This Episode

  • How smart speakers have changed behavior and media consumption
  • How smart speakers became one of the fastest growing trends in consumer technology
  • How the marketing landscape has changed with the rise of voice search capabilities
  • Why a strong brand off device means a strong brand on device with smart speakers

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Be_Helpful_and_Trustworthy_in_Voice_Search.mp3
Category:content marketing -- posted at: 3:00am EDT

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a documented content strategy is crucial
  • Why content marketing is a long term investment
  • Why the content experience should come before format in the content strategy
  • How to determine whether or not various marketing efforts should continue
  • How Netflix and YouTube have affected the world of video content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Business_Must_Have_a_Documented_Content_Strategy.mp3
Category:general -- posted at: 3:00am EDT

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.

 

Special thanks to our sponsors:

 

In This Episode

  • How Randy and his team decided to title his new book
  • Why the experience of interacting with your content matters
  • How to develop a content experience framework
  • How to personalize your experience
  • How to systematically organize your content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Randy_Frisch_Says__Fck_Content_Marketing_.mp3
Category:content marketing -- posted at: 3:00am EDT

1