The Content Experience Show

Emma Pearce, Head of Event Content, Global Portfolio at SaaStock, joins the Content Experience Show to discuss the importance of being a curator, not a creator, when organizing content for events.

 

Special thanks to our sponsors:

 

In This Episode

  • Why event content is uniquely different from content marketing
  • Why being the head of content for events is not being a content creator
  • How to balance known experts with up-and-comers when putting together content for events
  • How to get more out of the content once the event is over

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_for_Events_Is_All_About_Curation.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.

 

Special thanks to our sponsors:

 

In This Episode

  • How Cision manages content during acquisitions
  • Why the lines are blurring between earned media and paid media
  • Who should be responsible for maintaining a consistent voice with earned media
  • Why Cision is hiring a VP of Earned Media Management
  • When you should launch a press release

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Manage_Earned_Media_When_the_Lines_Are_Blurring.mp3
Category:content marketing -- posted at: 3:00am EDT

Neil Crist, Head of Product and Engineering at Moz, joins the Content Experience Show to discuss the ins and outs of local search and why just showing as a result is not enough.

 

Special thanks to our sponsors:

 

In This Episode

  • How local search is evolving in the greater scheme of search optimization
  • Why your business needs a detailed Google profile
  • How to ensure that your business is visible in local search results
  • Why there is more to local search optimization than simply showing up

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Local_Search_Is_About_More_Than_Showing_Up.mp3
Category:content marketing -- posted at: 3:00am EDT

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “experiential marketing”
  • Why moods are contagious
  • Why B2B interactions can be fun
  • Why people connect with emotion over production quality

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Emotion_Is_Key_in_Experiential_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

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