The Content Experience Show

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends and where they are heading in the new year.

 

Special thanks to our sponsors:

 

In This Episode

  • Personalization
    • Artificial Intelligence and intent data
    • Video
    • Chat bots
    • Account based marketing
    • Customer intelligence
    • Direct marketing
    • Experience driven content
    • Voice search
    • Influencer marketing

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Where_These_Top_Ten_Marketing_Trends_Are_Heading_in_2019.mp3
Category:content marketing -- posted at: 3:00am EDT

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why social marketing for sports requires a much more nimble approach than traditional marketing
  • How Lauren and her team strategize real-time content
  • How to use real-time content to become part of the customer experience
  • How to prepare for real-time without being manufactured

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Real-Time_Content_Strategy.mp3
Category:general -- posted at: 3:00am EDT

Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content and keeping authenticity first.

 

Special thanks to our sponsors:

 

In This Episode

  • How Loyola University’s video team functions as an “in house agency”
  • Why authenticity is the key regardless of production value
  • How Chris and his team handle captioning
  • How Chris developed a personalized video campaign for prospective students

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn, joins the Content Experience Show to discuss using data to create useful content tied to your products.

 

Special thanks to our sponsors:

 

In This Episode

  • How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign
  • Why ebook downloads can be a deceptive metric
  • How LinkedIn keeps their content and products tied together in a way that benefits the customer

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Create_Useful_Content_That_Your_Customers_Want.mp3
Category:content marketing -- posted at: 3:00am EDT

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