The Content Experience Show

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.

Special thanks to our sponsors:

In This Episode:

  • The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
  • What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
  • What Mat learned from analyzing About Us pages from the world's top companies.
  • Where to start when honing your brand identity and voice.
  • How your homepage and About Us page serve different functions in your business's web presence.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Craft_the_Perfect_About_Us_Page.mp3
Category:content marketing -- posted at: 3:00am EDT

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.

Special thanks to our sponsors:

In This Episode:

  • The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
  • The danger of chasing "silver bullets" in content writing.
  • The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
  • Why and how CCO Magazine transitioned from being a print to a digital publication.
  • Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_Makes_and_Spoils_Great_Content_Writing.mp3
Category:content marketing -- posted at: 3:00am EDT

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Special thanks to our sponsors:

In This Episode

  • Why HubSpot split its content teams into "mind" and "heart."
  • How HubSpot's historical optimization program keeps older content as current and relevant as possible.
  • Strategies for creating an emotional response to your brand.
  • Hard truths about the short-sightedness of "growth hacks."
  • How HubSpot optimizes its "freemium" offerings to attract more and better leads.
  • The two most common things teams overlook when running experiments on their marketing strategies.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Its_Time_for_Marketers_to_Stop_Hacking_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO.

Special thanks to our sponsors:

In This Episode

  • The decline of keyword stuffing and its impact on content creation.
  • Why you probably don't need to panic about duplicate content.
  • How SEO's role in marketing is evolving.
  • The truth about Google's approach to penalizing content.
  • Why SEO should play a vital role in content creation from the beginning.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Its_Time_to_Unite_Your_Content_Strategy_and_SEO.mp3
Category:content marketing -- posted at: 3:00am EDT

Blake Snow, author of Log Off, joins the Content Experience Podcast to discuss how logging off and offline rest foster creativity in digital marketers.

Special thanks to our sponsors:

In This Episode

  • The experience that awakened Blake to the life-changing effects of logging off.
  • How periods of boredom help us process ideas and nurture our creativity.
  • Five truths for building successful, memorable content.
  • Advice for creating meaningful work in the most crowded media market in recorded history.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_Logging_Off_Makes_You_a_More_Productive_Content_Marketer.mp3
Category:content marketing -- posted at: 3:00am EDT

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.

 

Special thanks to our sponsors:

 

In This Episode

  • How smart speakers have changed behavior and media consumption
  • How smart speakers became one of the fastest growing trends in consumer technology
  • How the marketing landscape has changed with the rise of voice search capabilities
  • Why a strong brand off device means a strong brand on device with smart speakers

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Be_Helpful_and_Trustworthy_in_Voice_Search.mp3
Category:content marketing -- posted at: 3:00am EDT

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a documented content strategy is crucial
  • Why content marketing is a long term investment
  • Why the content experience should come before format in the content strategy
  • How to determine whether or not various marketing efforts should continue
  • How Netflix and YouTube have affected the world of video content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Business_Must_Have_a_Documented_Content_Strategy.mp3
Category:general -- posted at: 3:00am EDT

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.

 

Special thanks to our sponsors:

 

In This Episode

  • How Randy and his team decided to title his new book
  • Why the experience of interacting with your content matters
  • How to develop a content experience framework
  • How to personalize your experience
  • How to systematically organize your content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Randy_Frisch_Says__Fck_Content_Marketing_.mp3
Category:content marketing -- posted at: 3:00am EDT

Emma Pearce, Head of Event Content, Global Portfolio at SaaStock, joins the Content Experience Show to discuss the importance of being a curator, not a creator, when organizing content for events.

 

Special thanks to our sponsors:

 

In This Episode

  • Why event content is uniquely different from content marketing
  • Why being the head of content for events is not being a content creator
  • How to balance known experts with up-and-comers when putting together content for events
  • How to get more out of the content once the event is over

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_for_Events_Is_All_About_Curation.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.

 

Special thanks to our sponsors:

 

In This Episode

  • How Cision manages content during acquisitions
  • Why the lines are blurring between earned media and paid media
  • Who should be responsible for maintaining a consistent voice with earned media
  • Why Cision is hiring a VP of Earned Media Management
  • When you should launch a press release

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Manage_Earned_Media_When_the_Lines_Are_Blurring.mp3
Category:content marketing -- posted at: 3:00am EDT

Neil Crist, Head of Product and Engineering at Moz, joins the Content Experience Show to discuss the ins and outs of local search and why just showing as a result is not enough.

 

Special thanks to our sponsors:

 

In This Episode

  • How local search is evolving in the greater scheme of search optimization
  • Why your business needs a detailed Google profile
  • How to ensure that your business is visible in local search results
  • Why there is more to local search optimization than simply showing up

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Local_Search_Is_About_More_Than_Showing_Up.mp3
Category:content marketing -- posted at: 3:00am EDT

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “experiential marketing”
  • Why moods are contagious
  • Why B2B interactions can be fun
  • Why people connect with emotion over production quality

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Emotion_Is_Key_in_Experiential_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends and where they are heading in the new year.

 

Special thanks to our sponsors:

 

In This Episode

  • Personalization
    • Artificial Intelligence and intent data
    • Video
    • Chat bots
    • Account based marketing
    • Customer intelligence
    • Direct marketing
    • Experience driven content
    • Voice search
    • Influencer marketing

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Where_These_Top_Ten_Marketing_Trends_Are_Heading_in_2019.mp3
Category:content marketing -- posted at: 3:00am EDT

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why social marketing for sports requires a much more nimble approach than traditional marketing
  • How Lauren and her team strategize real-time content
  • How to use real-time content to become part of the customer experience
  • How to prepare for real-time without being manufactured

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Real-Time_Content_Strategy.mp3
Category:general -- posted at: 3:00am EDT

Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content and keeping authenticity first.

 

Special thanks to our sponsors:

 

In This Episode

  • How Loyola University’s video team functions as an “in house agency”
  • Why authenticity is the key regardless of production value
  • How Chris and his team handle captioning
  • How Chris developed a personalized video campaign for prospective students

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn, joins the Content Experience Show to discuss using data to create useful content tied to your products.

 

Special thanks to our sponsors:

 

In This Episode

  • How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign
  • Why ebook downloads can be a deceptive metric
  • How LinkedIn keeps their content and products tied together in a way that benefits the customer

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Create_Useful_Content_That_Your_Customers_Want.mp3
Category:content marketing -- posted at: 3:00am EDT

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