The Content Experience Show

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.

 

Special thanks to our sponsors:

 

In This Episode

  • How lead times differ between B2B and B2C
  • Why content is much more than just top of funnel marketing
  • How to address your customer’s major questions through your content
  • Who should be in charge of content ideation

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Guide_the_Customer_Journey_With_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Jason Chicola, Founder and CEO of Rev.com, joins the Content Experience Show to discuss how transcribing, captioning, and translating your audio can greatly enhance your content strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • Why transcribing your audio and video content can have a major impact on your discoverability
  • How to use transcriptions to enhance the reusability of your content
  • Why captioning your videos can greatly expand your audience
  • Why captioning is a critical part of the video experience on most social platforms
  • When you should consider translating your video and audio content
  • How recording yourself and transcribing your audio can increase your productivity over typing notes

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes.

 

Special thanks to our sponsors:

 

In This Episode

  • Where many businesses are experiencing bottlenecks
  • How to define the three types of bottlenecks
  • How to identify a bottleneck within your business
  • How to solve bottlenecks by becoming more efficient
  • Why better processes and systems will enhance creativity

 

Resources


Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Identify_and_Solve_Bottlenecks_Within_Your_Business.mp3
Category:content marketing -- posted at: 12:00pm EDT

Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing along with some surprising findings on webinars.

 

Special thanks to our sponsors:

 

In This Episode

  • How MoneyPath went deep on email analysis
  • How email has shifted from being standalone content to a delivery system for other content
  • How to use webinars to bring sales and marketing together
  • How to set up webinars to be long term content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_Webinars_Can_Bring_Sales_and_Marketing_Together.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effectively measuring content is a persistent problem
  • Why content should be analyzed based on the stage of the funnel in which it is intended
  • How to approach content from a leadership position
  • Who should be in charge of measuring content
  • What main factors to consider when measuring content
  • Why content creators should be responsible for measuring their own content

 

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Solve_the_Problem_of_Measuring_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

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