The Content Experience Show

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful information for segmentation
  • How to conduct research to build attitudinal personas
  • How to balance “deep dives” with archetypal personas
  • Why typical demographic information is ineffective for segmentation

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content strategy is separate but complementary to content marketing
  • Why Aha Media started the November Writing Challenge
  • Why you should read your writing out loud
  • Why content is the most critical component of the user experience
  • Why your content should use “plain language”

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.

 

Special thanks to our sponsors:

 

In This Episode

  • Will IGTV change the way video is viewed online forever?
  • Should you gate your content?
  • What is better: a blog, content hub, or a resource center?
  • Is there a real value in Instagram influencers?
  • Should companies have an experience manager position?
  • How do you approach marketing to millennials?
  • Are Super Bowl commercials valuable?
  • Should marketers focus more on inbound or account-based marketing?
  • How is storytelling evolving?
  • Is voice search the next big thing?

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Randy_and_Anna_s_Content_Experience_Lightning_Round_Edition.mp3
Category:content marketing -- posted at: 3:00am EST

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.

 

Special thanks to our sponsors:

 

In This Episode

  • How to develop an environment that fosters creativity
  • Why comedy must be truthful to be funny
  • How to connect with your audience through comedy in marketing
  • How to propose a culture change to your team

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_Connections_Through_Comedy_in_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST

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