The Content Experience Show

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology.

 

Special thanks to our sponsors:

 

In This Episode

  • How Franklin Covey adds value to their online presence
  • Why you should invest in people before business technology
  • How to develop a project plan
  • How to avoid being oversold on features you don’t need

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Avoid_Overbuying_Business_Technology.mp3
Category:content marketing -- posted at: 3:00am EST

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.

 

Special thanks to our sponsors:

 

In This Episode

  • How Wistia approached the 1, 10, 100 project
  • How to evaluate when to sell a business
  • How Wistia chose to buy out angel investors

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_Wistia_Took_the_Ultimate_Risk_on_Creativity.mp3
Category:content marketing -- posted at: 3:00am EST

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.

 

Special thanks to our sponsors:

 

In This Episode

  • Three principles for successful team alignment
  • Why you have to look past the data to understand your customers
  • Why it is important to have a central strategy for customer experience
  • What major trends have been shown through the annual State of Salesforce report

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Achieve_Team_Alignment_and_Foster_Innovation.mp3
Category:content marketing -- posted at: 3:00am EST

Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.

 

Special thanks to our sponsors:

 

In This Episode

  • Why “best practices” are not always the way to go
  • How to choose what’s best for your business rather than just following the trend
  • Why “Break the Wheel” is not about simply bucking the trend
  • Why best practices should be viewed as more of a starting point rather than a rule

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How20to20Create20Your20Own20Best20Practices.mp3
Category:content marketing -- posted at: 3:00am EST

Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect.

 

Special thanks to our sponsors:

 

In This Episode

  • Why word of mouth is so important
  • How to create an effective talk trigger
  • Why you should strategize your talk triggers
  • How to avoid being gimmicky

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Rise_Above_Expectations_With_Talk_Triggers.mp3
Category:content marketing -- posted at: 3:00am EST

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