The Content Experience Show

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content experience is far more than a buzzword
  • How to measure ROI on the content experience
  • Why good content should be utilized in multiple areas
  • How to use a call to action to enhance the customer journey
  • How AI can help personalize the customer journey

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Makes_the_Customer_Journey_Better.mp3
Category:content marketing -- posted at: 3:00am EDT

Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.

 

Special thanks to our sponsors:

 

In This Episode

  • How to lead by being a part of the conversation
  • How to work collaboratively between content strategists and account managers
  • Tips for effectively selling content
  • How to approach strategy change with a client
  • How to create better content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_the_Account_Manager_Shouldn_t_Just_Keep_the_Client_Happy.mp3
Category:content marketing -- posted at: 3:00am EDT

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.

 

Special thanks to our sponsors:

 

In This Episode

  • Why everyone is ultimately responsible for sales
  • Why sales and marketing have to work collaboratively
  • How content plays a crucial role in a successful account based marketing strategy
  • How to create “snackable content”
  • How to transition from account based marketing to account based selling

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.


Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.

 

Special thanks to our sponsors:

 

In This Episode

  • How the Uberflip Experience became Conex
  • How to balance value for the audience with value for the customer when presenting a conference
  • Why content is no longer standalone, but is the backbone of marketing
  • What speakers to watch for at Conex 2018
  • Why there is no distinction between a B2B and a B2C content experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_Backbone_of_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

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