The Content Experience Show

July 2018
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Mon, 30 July 2018

Why Brand Building Matters in the Content Department

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.

Special thanks to our sponsors:

In This Episode

How to set up a content department in an already established business
How to balance brand building and lead gen within the content department
Why branding and demand gen must work hand in hand

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Brand_Building_Matters_in_the_Content_Department.mp3
Category:content marketing -- posted at: 3:00am EDT

Mon, 23 July 2018

Why Chatbots Are the Next Step in Marketing Evolution

Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email.

Special thanks to our sponsors:

In This Episode

Why chat is a better way to reach your customers
Why chatbots are not ready to replace humans for many interactions
How to implement effective chatbots
How to approach sales within a chat

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Chatbots_Are_the_Next_Step_in_Marketing_Evolution.mp3
Category:content marketing -- posted at: 3:00am EDT

Mon, 16 July 2018

Why Account Based Marketing Is Not Just for the Marketer

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

Special thanks to our sponsors:

In This Episode

Why content is relevant to all branches of an organization
Why account based marketing is more than a marketing approach
How account based marketing helps to create a more personalized experience for your customers
How to implement re-targeted ads
How to get started with ABM

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Account_Based_Marketing_Is_Not_Just_for_the_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Sun, 8 July 2018

How Aquent Markets Freelancers to Marketers

Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.

Special thanks to our sponsors:

In This Episode

How businesses are balancing in house teams with freelancers
How to utilize content when marketing to marketers
How to move beyond content about staffing when marketing freelancers
Why quality is key with content geared towards marketers

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Aquent_Markets_Freelancers_to_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Mon, 2 July 2018

How to Build a Sustainable Video Marketing Program

Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment.

Special thanks to our sponsors:

In This Episode

How to approach a personal re-branding
Why video is such a powerful tool for relationship building with your audience
Why creating video content is a long term investment
How to strategize for video based on the format/platform
How to improve the overall video experience for your audience

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Build_a_Sustainable_Video_Marketing_Program.mp3
Category:content marketing -- posted at: 3:00am EDT