Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to set up a content department in an already established business
• How to balance brand building and lead gen within the content department
• Why branding and demand gen must work hand in hand

Resources

• ICUC
• Conex 2018
• Cheetah Digital

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why chat is a better way to reach your customers
• Why chatbots are not ready to replace humans for many interactions
• How to implement effective chatbots
• How to approach sales within a chat

Resources

• TechSmith
• Conex 2018
• Try Andrew’s Chatbot!
• Bot Academy
• Mixergy

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why content is relevant to all branches of an organization
• Why account based marketing is more than a marketing approach
• How account based marketing helps to create a more personalized experience for your customers
• How to implement re-targeted ads
• How to get started with ABM

Resources

• Conex 2018
• CollabNet VersionOne

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How businesses are balancing in house teams with freelancers
• How to utilize content when marketing to marketers
• How to move beyond content about staffing when marketing freelancers
• Why quality is key with content geared towards marketers

Resources

• Digital Marketing Buzzword Alert: What is Attribution Marketing?
• Aquent
• Conex 2018

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to approach a personal re-branding
• Why video is such a powerful tool for relationship building with your audience
• Why creating video content is a long term investment
• How to strategize for video based on the format/platform
• How to improve the overall video experience for your audience

Resources

• Conex 2018
• Vlog Boss University
• Aftermarq
• Vlog Like a Boss

Visit ContentProsPodcast.com for more insights from your favorite content marketers.