The Content Experience Show

Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful metrics
  • How to set effective goals for your top-of-funnel content
  • How to move past vanity metrics
  • How to measure the feeling your content causes rather than behavior
  • Why “likes” do not equal engagement

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Turn_Emotions_Into_Metrics_1.mp3
Category:content marketing -- posted at: 3:00am EST

Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “marketing operations” and who should be involved
  • How to shift the focus of marketing to being customer focused
  • The difference between “multi-channel” and “omni-channel” experiences
  • How to help the product team and the content team work together to ensure a wholly consistent experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why20Customer20Service20Does20Not20Equal20Customer-Focused.mp3
Category:content marketing -- posted at: 3:00am EST

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.

 

In This Episode

  • Why creativity is something you can learn
  • Why consuming is so important for creativity
  • How to balance familiarity with novelty
  • How to learn creativity through imitation
  • How to incorporate data into the creative process

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Harness20the20Creative20Curve20to20Maximize20Your20Marketing.mp3
Category:content marketing -- posted at: 3:00am EST

Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach starting a podcast
  • What things are essential for starting a podcast
  • How to approach sponsorship as the podcast grows
  • Ways to promote a podcast

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: What20It20Takes20to20Create20a20Wildly20Successful20Podcast.mp3
Category:general -- posted at: 3:00am EST

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