Why the Best Content Doesn’t Always Win

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How company websites have changed from previous decades
• What mistake many businesses are making with embedded YouTube videos
• Why content brings long lasting benefits and ads are short term
• Why promotion is just as important as the quality of your content

 

Resources

• Content Chemistry
• Intercom

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