The Content Experience Show

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.

 

Special thanks to our sponsors:

 

In This Episode

  • Why Intercom is done with “content marketing”
  • How to develop content straight from the experts
  • How to set up an effective editorial calendar
  • How to approach repurposing content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Get_Rid_of_Content_Marketing_by_Creating_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.

 

Special thanks to our sponsors:

 

In This Episode

  • How company websites have changed from previous decades
  • What mistake many businesses are making with embedded YouTube videos
  • Why content brings long lasting benefits and ads are short term
  • Why promotion is just as important as the quality of your content

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_the_Best_Content_Doesnt_Always_Win.mp3
Category:content marketing -- posted at: 3:00am EDT

Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a good managing editor is so important for creating good content in today’s market
  • Why there should be one editor or editing department rather than editors spread throughout multiple departments
  • How to set up a practical content creation plan

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Content_Team_Needs_an_Editor.mp3
Category:content marketing -- posted at: 3:00am EDT

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why cold calling is not the most effective method of outreach
  • How to effectively connect with prospective clients
  • How to strategically use customer stories and industry data
  • How to focus on relationship building rather than lead source

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


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