The Content Experience Show

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.

 

Special thanks to our sponsors:

 

In This Episode

  • How content marketing has become competitive
  • How to create competition free content
  • How to find your core content
  • How to choose the right projects to work on

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_CoSchedule_Decides_Which_Content_Matters.mp3
Category:content marketing -- posted at: 3:00am EST

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define the content experience
  • Why your business already has a content experience
  • How to determine who should own the content experience
  • Why having a content experience manager is important

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Uberflip_Determines_Who_Owns_the_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EST

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

Special thanks to our sponsors:

 

In This Episode

  • How to help your ideas resonate more clearly whether in content or speaking
  • Why some companies should have a customer experience team
  • How to better understand what your customer is experiencing when interacting with your business

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Godfrey_is_Improving_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EST

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why20Demographics20Are20Not20Meaningful20Audience20Insights.mp3
Category:content marketing -- posted at: 3:00am EST

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