The Content Experience Show

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

 

Special thanks to our sponsors:

 

In This Episode

  • How social can be used to engage your audience in product creation
  • Why being a B2C brand with a fun persona still requires strategy and planning
  • How to balance a personal experience with a global experience with a multinational audience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

 

Special thanks to our sponsors:

 

In This Episode

  • Why audience segmentation is important when marketing to a wide range of demographics
  • How the University of Arizona optimizes email for communicating with students
  • How marketing with higher education can differ from other “worlds” of marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
  • How to find someone’s specialization
  • How to structure your or your employee’s time to utilize specializations while preventing burnout
  • How to strategically plan out and prioritize your ideas

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Make_Your_Business_Panic_Proof.mp3
Category:content marketing -- posted at: 3:00am EDT

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.

 

Special thanks to our sponsors:

 

In This Episode

  • How to tell good stories that get your message across
  • Why stories are good for more than just marketing
  • How stories help you connect with your audience

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Contently_Uses_Storytelling_to_Build_Human_Connections.mp3
Category:content marketing -- posted at: 3:00am EDT

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