The Content Experience Show

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why all content should be an experience
  • What it means to have a content experience
  • How to build a strategy for word of mouth marketing
  • How a talk trigger gives your customers a story

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Create_a_Word_of_Mouth_Marketing_Strategy.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_New_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

 

Special thanks to our sponsors:

 

In This Episode

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Blackbaud_Achieves_Deeper_Segmentation.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why websites should be treated as content hubs
  • Why there should be consistency of content between various channels
  • Why hiring someone who fits the business culture is more important than immediate skills
  • How to pick the right content creators

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

 

Special thanks to our sponsors:

 

In This Episode

  • How to figure out what kind of content is right for a particular audience
  • How to balance long-term campaigns versus campaigns build for a specific moment
  • The importance of simplifying the process for creating and sharing video

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Vidyard_Uses_Video_to_Diversify_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

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