The Content Experience Show

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.

 

Special thanks to our sponsors:

 

In This Episode

  • Why everyone is ultimately responsible for sales
  • Why sales and marketing have to work collaboratively
  • How content plays a crucial role in a successful account based marketing strategy
  • How to create “snackable content”
  • How to transition from account based marketing to account based selling

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.


Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.

 

Special thanks to our sponsors:

 

In This Episode

  • How the Uberflip Experience became Conex
  • How to balance value for the audience with value for the customer when presenting a conference
  • Why content is no longer standalone, but is the backbone of marketing
  • What speakers to watch for at Conex 2018
  • Why there is no distinction between a B2B and a B2C content experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_Backbone_of_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.

 

Special thanks to our sponsors:

 

In This Episode

  • How to set up a content department in an already established business
  • How to balance brand building and lead gen within the content department
  • Why branding and demand gen must work hand in hand

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Brand_Building_Matters_in_the_Content_Department.mp3
Category:content marketing -- posted at: 3:00am EDT

Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email.

 

Special thanks to our sponsors:

 

In This Episode

  • Why chat is a better way to reach your customers
  • Why chatbots are not ready to replace humans for many interactions
  • How to implement effective chatbots
  • How to approach sales within a chat

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Chatbots_Are_the_Next_Step_in_Marketing_Evolution.mp3
Category:content marketing -- posted at: 3:00am EDT

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content is relevant to all branches of an organization
  • Why account based marketing is more than a marketing approach
  • How account based marketing helps to create a more personalized experience for your customers
  • How to implement re-targeted ads
  • How to get started with ABM

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Account_Based_Marketing_Is_Not_Just_for_the_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.

 

Special thanks to our sponsors:

 

In This Episode

  • How businesses are balancing in house teams with freelancers
  • How to utilize content when marketing to marketers
  • How to move beyond content about staffing when marketing freelancers
  • Why quality is key with content geared towards marketers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Aquent_Markets_Freelancers_to_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach a personal re-branding
  • Why video is such a powerful tool for relationship building with your audience
  • Why creating video content is a long term investment
  • How to strategize for video based on the format/platform
  • How to improve the overall video experience for your audience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Sustainable_Video_Marketing_Program.mp3
Category:content marketing -- posted at: 3:00am EDT

Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful metrics
  • How to set effective goals for your top-of-funnel content
  • How to move past vanity metrics
  • How to measure the feeling your content causes rather than behavior
  • Why “likes” do not equal engagement

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Turn_Emotions_Into_Metrics_1.mp3
Category:content marketing -- posted at: 3:00am EDT

Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “marketing operations” and who should be involved
  • How to shift the focus of marketing to being customer focused
  • The difference between “multi-channel” and “omni-channel” experiences
  • How to help the product team and the content team work together to ensure a wholly consistent experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why20Customer20Service20Does20Not20Equal20Customer-Focused.mp3
Category:content marketing -- posted at: 3:00am EDT

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.

 

In This Episode

  • Why creativity is something you can learn
  • Why consuming is so important for creativity
  • How to balance familiarity with novelty
  • How to learn creativity through imitation
  • How to incorporate data into the creative process

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Harness20the20Creative20Curve20to20Maximize20Your20Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT