The Content Experience Show

Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

 

Special thanks to our sponsors:

 

In This Episode

  • Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies
  • How to coordinate teams to put out exceptional content in effective ways
  • How giving away knowledge can lead to tremendous growth in brand awareness and sales

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Susan_Hartman_Believes_in_Giving_Knowledge_Away.mp3
Category:content marketing -- posted at: 3:00am EDT

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Special thanks to our sponsors:

 

In This Episode

  • What it means to have quality content
  • How to balance authenticity with polish
  • How to find the right writer
  • Why clear communication is so crucial to hitting the mark with content
  • Why more than just the writing contributes to the overall experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Quality_Always_Beats_Quantity_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.

 

Special thanks to our sponsors:

 

In This Episode

  • How to create content to engage with multiple audiences with different personas
  • How to work with brand ambassadors to generate content
  • Why webinars are great pieces of content and how to style them for your audience
  • How to repurpose and find multiple uses for your content
  • Why compensating your brand ambassadors can strengthen your community

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_ExamSoft_Works_With_Customers_to_Create_Relevant_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

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