The Content Experience Show

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode

  • How identifying your target audience can guide which social media your business should focus on
  • Why you should use social media as a funnel to catch a wider audience that leads back to your product
  • How repeatable campaigns can help your brand stand out and keep your audience engaged
  • The importance of empathizing with your audience when creating targeted ads

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.

 

Special thanks to our sponsors:

 

In This Episode

  • How to create opportunities for your customers to engage and advocate for your company
  • How direct communication with your customers can help grow your business
  • Why free content can be incredibly valuable
  • How to reach out to influencers and even allow them to influence your business
  • How to build and manage an effective influencer program

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Lion_Brand_Yarn_Company_Turns_Customers_Into_Influencers.mp3
Category:content marketing -- posted at: 3:00am EDT

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.

Special thanks to our sponsors:

In This Episode

  • Why a video first content strategy means building your entire content strategy out from and around video
  • How focusing on help, hero, and hub content leads to a stellar content strategy model
  • Why upcycling content means starting with the richest format and letting content spin-off from there
  • The false content myth of "One Video to Rule Them All"

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Salma_Jafri_Builds_Content_Strategy_Around_Video_First.mp3
Category:content marketing -- posted at: 3:00am EDT

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

Special thanks to our sponsors:

In This Episode

  • Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready
  • How limiting your work leads to greater progress and success in the long run
  • Why a well-made content strategy calendar means looking ahead while also looking back
  • How internal silos lead to trouble in sales funnel handoffs

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Andrea_Fryrear_Keeps_Content_Agile_and_Responsive.mp3
Category:content marketing -- posted at: 3:00am EDT

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