The Content Experience Show

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. 

Special thanks to our sponsors:

In This Episode

  • Why embracing fun, free content promotion means getting involved in influencer outreach
  • How updating old stuff leads to conversions and even a possible book deal down the road
  • Why creating evergreen blog content means leaving off the posting date
  • How planning your lifetime body of work leads to content that stands the tests of time

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: What_Andy_Crestodina_Learned_From_1000_Bloggers.mp3
Category:content marketing -- posted at: 3:00am EST

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

Special thanks to our sponsors:

In This Episode

  • Why being a leader in your field means creating content that stands apart from sales as its own business asset
  • How the campaign approach to content leads to diluted and unoriginal material
  • Why content marketing doesn't mean the same thing as advertising
  • How a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machines

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Robert_Rose_Wants_to_Kill_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special thanks to our sponsors:

In This Episode

  • How outbound content leads to new customers in unlikely places
  • Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
  • How approaching placement without a story pre-written leads to better, more engaging content
  • Why finding the best placement means looking at your alignment, sources, and format

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. 

Special thanks to our sponsors:

In This Episode

  • Why having a content marketing strategy means having more than just content
  • How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer
  • Why creating better content means doing less of it
  • How stepping back leads to stepping forward in content strat

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

Special thanks to our sponsors:

 

In This Episode

  • How short-form documentary-style video content leads to new revelations about your customers
  • Why top-of-funnel content doesn’t mean sticking to only short clips or still images
  • How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
  • Why planning a year’s worth of content means shooting one documentary

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


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