Content Pros Podcast

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.

Special thanks to our sponsors:

In This Episode

  • How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
  • Why successfully incorporating AI means keeping some of your old tools to complement the new ones
  • How mining for prospects with the help of AI leads to customers you didn’t even know existed
  • Why AI integration means alignment between sales and marketing

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.

Special thanks to our sponsors:

In This Episode

  • Why cultivating a good content strategy means looking to Google and data first
  • How chasing unicorn viral content leads to uninspiring and failing content over the long term
  • Why reviewing metrics successfully means understanding that not all metrics are equally important
  • How understanding and embracing your workhorse content leads to a focused strategy with strong conversion points

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Special thanks to our sponsors:

In This Episode

  • Why cultivating organic reach means being committed to being the best of the best on the internet
  • How researching your own content leads to an increase of quality and leads over time
  • Why a winning content strategy means a thorough writing plan that schedules months into the future
  • How a workflow that includes a workback leads to better execution and less stress

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_CoSchedule_Creates_the_Best_Content_on_the_Internet.mp3
Category:content marketing -- posted at: 3:00am EST

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special thanks to our sponsors:

In This Episode

  • Why a successful email campaign means keeping sales and marketing on the same page
  • How over-automation leads to a disconnect between brands and their customers
  • Why respecting tiered personas means cutting out the HTML messages beyond a certain level
  • How fewer links to content in emails leads to more engagement

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Engagio_Is_Winning_With_Email.mp3
Category:content marketing -- posted at: 3:00am EST

1