Content Pros Podcast

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.

Special thanks to our sponsors:

In This Episode

  • How the evolution of content marketing leads to a focus of strategy above all else
  • Why increasing appreciation for content marketing means changing leadership's perception of the work involved
  • How strategizing, treating yo' self, and trying leads to a better career as a content marketer

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Convince_and_Convert_Levels_Up_Their_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content.

Special thanks to our sponsors:

In This Episode

  • Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content
  • How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy
  • Why being a successful content marketer today means marrying new data to new creativity
  • How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why getting noticed today means embracing an old, previously ridiculed mode of communication
  • How snail mail leads to perfectly timed and impactful customer engagement opportunities
  • Why meaningful, personalized content means creating a physical presence from afar
  • How timely mailers lead to content that stands apart from the rest

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Sendoso_Is_Making_Snail_Mail_Cool_Again.mp3
Category:content marketing -- posted at: 3:00am EDT

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.

 

Special thanks to our sponsors:

 

In This Episode

  • Why great content means letting customers learn about your product without a salesperson involved
  • How the evolution of content is leading to content that exists beyond the top of the funnel
  • Why pooling together a diverse set of marketing ideas means breaking down internal silos
  • How personalization and personas lead to customers that trust you and come back for more content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_SalesLoft_Is_Leveraging_Content_to_Drive_Results.mp3
Category:content marketing -- posted at: 3:00am EDT

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

 

Special thanks to our sponsors:

 

In This Episode

  • How one case study leads to a multitude of pieces of content
  • Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
  • How fine tuning the art of interviewing leads to inspirational and motivational content
  • Why a compelling interview means setting up a good tennis match

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


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