Content Pros Podcast

Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.

 

Special thanks to our sponsors:

 

In This Episode

  • How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
  • Why successful marketing storytelling means a focus on characters instead of story
  • How changes in audience expectations leads to dynamic and collaborative presentations
  • Why winning content means first thinking of how your audience would succeed without your product

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Signifyd_Builds_Messaging_for_Audiences_in_a_B2B_World.mp3
Category:content marketing -- posted at: 3:00am EDT

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How one tiny change in media process can lead to a global and cultural paradigm shift
  • Why more media means fewer autonomous decisions made by consumers
  • How the increase in media creators has led to a fundamental change in the definition of marketing
  • Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_ATT_Blogged_Their_Way_to_47_Million.mp3
Category:content marketing -- posted at: 3:00am EDT

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.

 

Special thanks to our sponsors:

 

In This Episode

  • Why creating content is only a small part of content marketing
  • How a focus on creating value with new concepts leads to online virality
  • Why the right amount of content means calculating how much you can take and adding one
  • How supplementing your existing workforce with an agency leads to new opportunities and resources

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a CEO's successful pitch doesn't mean a slam dunk for the sales team
  • How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications
  • Why talking about your company and the market to your customers means you're doing it wrong
  • How bringing your weekend self to work leads to memorable presentations... in a good way

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Proof_That_Your_Content_Needs_Fewer_Facts_and_More_Story.mp3
Category:content marketing -- posted at: 3:00am EDT

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.

 

Special thanks to our sponsors:

 

In This Episode

  • Why measuring success of ABM means revisiting your marketing metrics and your definition of success
  • How understanding the buyer’s journey means understanding that you can’t dictate the process
  • The customer doesn’t care about your sales funnel
  • Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization
  • How the right ABM and content marketing leads to an empowered and enabled sales team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Nobody_Cares_About_Your_Sales_Funnel_Except_You.mp3
Category:content marketing -- posted at: 3:00am EDT

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