How to Rescue Content Marketing From Its Ivory Tower

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why the reality of marketing today means that even one-to-one conversations count as content
• How content marketing has become the new sales department
• Why cutting through the clutter means making your customer feel human again
• How not properly arming your sales team leads to an email bruise

 

Resources

• Matt Heinz on Twitter: @HeinzMarketing
• Heinz Marketing
• Viewedit

 

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