Content Pros Podcast

Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, joins the Content Pros Podcast to discuss the importance of finding and trusting your intuition when it comes to creating standout content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why reliably creating great content means realistically wielding intuition
  • How stopping asking questions leads to finding the right answers for content
  • Why getting the best advice means pushing back and asking questions of the experts
  • How the Cinderella story arc sets up a successful podcast series

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Skip_the_Content_Gurus_and_Trust_Yourself.mp3
Category:content marketing -- posted at: 3:00am EDT

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals.

Special thanks to our sponsors:

 

In This Episode

  • How a lack of cohesion and data leads to tension on the marketing team
  • Why a winning design means validating the data first
  • How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions
  • Why motivating content means including your product, even if you don't want it to be too sales-y

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Data_and_Design_Work_Together_to_Close_Deals.mp3
Category:content marketing -- posted at: 3:00am EDT

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the reality of marketing today means that even one-to-one conversations count as content
  • How content marketing has become the new sales department
  • Why cutting through the clutter means making your customer feel human again
  • How not properly arming your sales team leads to an email bruise

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Rescue_Content_Marketing_From_Its_Ivory_Tower.mp3
Category:content marketing -- posted at: 3:00am EDT

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why better quality means less content
  • How business growth leads directly to a complete revamp of your content
  • Why well-organized content means making it easy to navigate for external and internal audiences
  • How a successful content marketing plan leads to spending more time with sales than marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Can_You_Increase_Sales_by_Decreasing_Content_.mp3
Category:content marketing -- posted at: 3:00am EDT

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