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Syndication

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.

 

Special thanks to our sponsors:

 

In This Episode

  • How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in
  • Why marketing for an intangible product means bringing it in to the physical realm
  • How starting from scratch in an established industry leads to a thrilling and rewarding career
  • Why successfully relaunching a marketing campaign sometimes means not waiting for permission

 

Resources

 

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