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Syndication

Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.

 

Special thanks to our sponsors:

 

In This Episode

  • Why having a blog that people want to contribute to means making it beautiful and open
  • How the life and communication style of your audience feeds into your content design
  • Why launching a successful contributed-content program means a concentrated effort on submission recruitment
  • How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content
  • Why staffing a team of content pros means looking for customer service pros

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_a_Waiter_Should_Be_Your_Next_Content_Pro.mp3
Category:content marketing -- posted at: 3:00am EDT

Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the constant bombardment of content means a shift in marketing focus from tactics to relationships
  • How the change in opportunity and real cost of video leads to a restructuring of marketing staffing
  • Why engaging a production agency means analyzing the purpose of a video before you begin filming
  • How hosting your own videos leads to more insightful and accurate engagement data

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Cheaper_Video_Means_an_Opportunity_for_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small
  • Why getting the maturity model into your process means starting at the C-suite
  • How building a foundation with the maturity model leads to a successful house of content
  • Why successful implementation means dividing to conquer

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_the_Maturity_Model_is_Transforming_Content_Marketing.mp3
Category:content marketing -- posted at: 2:00am EDT

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads.

Special thanks to our sponsors:

In This Episode

  • Why creating a great piece of content isn't always about trying to create a great piece of content
  • How A/B testing in the right market can lead to billions of dollars in optimized savings
  • Why 'winning content' doesn't mean the same thing across the marketing industry
  • How multi-million and billion dollar industries lead to a rise in dark content marketing

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time.

Special thanks to our sponsors:

 

In This Episode

  • Why spikes in content distribution success doesn't mean the content itself was successful
  • How building social proof leads to more convincing and engaging content over time
  • Why successful content distribution means producing less content and distributing it more slowly
  • How mastering the marketing momentum curve leads to exponential content growth
  • The importance of taking care of your inner circle of advocates

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Your_Content_Distribution_Spikes_Are_Lying_To_You.mp3
Category:content marketing -- posted at: 6:00am EDT

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