Content Pros Podcast

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a client that is considering switching demand generation platforms is an opportunity, not a threat
  • How broadening what you consider resources leads to identifying content everywhere
  • Why mapping the buyer's journey means structuring conversations
  • How the getting excited about shiny things leads to precarious footing for your job
  • Why incorporating new technology into the workplace means conversationally touring your company first

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Chasing_Shiny_MarTech_Can_Get_You_Fired.mp3
Category:content marketing -- posted at: 6:00am EST

Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.

 

Special thanks to our sponsors:

 

In This Episode

 

  • Why enhancing your marketer’s knowledge and capabilities means using artificial intelligence
  • How smartly utilizing AI leads to rapid and granular data processing, content personalization, and customer behavior predictions
  • How training machines natural language generation can transform your content and shorten your production time from hours down to seconds
  • Why incorporating AI doesn’t mean replacing humans with computers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: What_the_Heck_Is_AI_and_How_Can_It_Transform_Content_.mp3
Category:content marketing -- posted at: 6:00am EST

Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content.

Special thanks to our sponsors:

 

In This Episode

  • Why taking the guess work out of content success means using content intelligence
  • How trusting your customer advocates with content intelligence leads to more intuitive and accurate content
  • Why ensuring relevant content means reframing the entire company culture to be customer-centric
  • How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Use_Predictive_Analytics_to_Create_Dynamite_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms.

Special thanks to our sponsors:

 

In This Episode

  • Why vlogging doesn't mean keeping content to one social platform
  • How understanding the party of the platform leads to achieving shareability
  • Why B2C vlogging means jumping in feet first with your phone
  • Why optimizing your vlogging means knowing where the platform lies along the funnel
  • How letting go of creative control leads to successful influencer placement and marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Transform_Your_Content_by_Vlogging_Like_a_Boss.mp3
Category:content marketing -- posted at: 6:00am EST

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