Content Pros Podcast

Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.

 

Special thanks to our sponsors:

 

In This Episode

  • Why successful social selling means the entire organization needs to be socially savvy
  • How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization
  • Why creating content for stages of the funnel means focusing on buyers and customers separately
  • How flexible content marketing means being ready to react to everything at any time
  • Why combining technology with excellent service means developing account-based content advertising

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Real_Impact_of_Content_on_Social_Selling.mp3
Category:content marketing -- posted at: 6:00am EDT

Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.

 

Special thanks to our sponsors:

 

In This Episode

  • How effective, targeted pop-up management leads customers beyond annoyance to conversion
  • Why marketing to marketers means taking off the black hat and providing straight value
  • How creating a microsite can lead to keyword dominance
  • Why a convincing call-to-action means moving the C2A from the bottom to the top

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_a_Microsite_Can_Take_Your_Content_to_the_Next_Level.mp3
Category:content marketing -- posted at: 6:00am EDT

Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization
  • How understanding the right positioning for your product leads to natural story-based content that sells
  • Why developing impactful content around customer success means rolling up your sleeves and diving into data
  • How understanding and adapting to the current stage of growth for your company leads to more successful content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Find_Startup_Success_Through_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content.

Special thanks to our sponsors:

 

In This Episode

  • How the evolving world of marketing leads to learning on the fly
  • Why producing in the modern media realm means doubling as IT support
  • How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand
  • Why maintaining credibility means keeping a healthy amount of skepticism for new developments
  • How content atomization leads to wider reach and greater insight into what your audience wants
  • Why building your brand up means drilling down in content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


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