Fri, 15 December 2017
Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.
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Direct download: Why_Susan_Hartman_Believes_in_Giving_Knowledge_Away.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 11 December 2017
Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation. Special thanks to our sponsors:
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Direct download: Why_Quality_Always_Beats_Quantity_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 4 December 2017
Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.
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Direct download: How_ExamSoft_Works_With_Customers_to_Create_Relevant_Content.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 27 November 2017
Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community. In This Episode
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Direct download: How_HarperCollins_Christian_Publishing_Maintains_an_Active_Community.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 20 November 2017
Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.
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Direct download: How_Lion_Brand_Yarn_Company_Turns_Customers_Into_Influencers.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 13 November 2017
Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first. Special thanks to our sponsors: In This Episode
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Direct download: Why_Salma_Jafri_Builds_Content_Strategy_Around_Video_First.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 6 November 2017
Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers. Special thanks to our sponsors: In This Episode
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Direct download: How_Andrea_Fryrear_Keeps_Content_Agile_and_Responsive.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 30 October 2017
Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. Special thanks to our sponsors: In This Episode
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Direct download: What_Andy_Crestodina_Learned_From_1000_Bloggers.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 23 October 2017
Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales. Special thanks to our sponsors: In This Episode
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Direct download: Why_Robert_Rose_Wants_to_Kill_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 16 October 2017
Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. Special thanks to our sponsors: In This Episode
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Direct download: How_Melanie_Deziel_Uses_Native_Advertising_to_Reel_In_New_Customers.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 9 October 2017
Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. Special thanks to our sponsors: In This Episode
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Direct download: Why_the_Content_Marketing_Institute_Wants_You_to_Do_Less_but_Better.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 2 October 2017
Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning. Special thanks to our sponsors:
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Direct download: How_Demand_Spring_Uses_Long-Form_Video_to_Qualify_and_Convert_Leads.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 25 September 2017
Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales. Special thanks to our sponsors: In This Episode
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Direct download: How_Salesforce_is_Using_AI_to_Find_Leads_You_Didn_t_Know_Existed.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 18 September 2017
Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards. Special thanks to our sponsors: In This Episode
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Direct download: Why_Allstate_Is_Ditching_the_Viral_Unicorn_and_Embracing_the_Trusty_Workhorse.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 11 September 2017
Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet. Special thanks to our sponsors: In This Episode
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Direct download: How_CoSchedule_Creates_the_Best_Content_on_the_Internet.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 4 September 2017
Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email. Special thanks to our sponsors: In This Episode
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Direct download: How_Engagio_Is_Winning_With_Email.mp3
Category:content marketing -- posted at: 3:00am EST |
Tue, 29 August 2017
Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it. Special thanks to our sponsors: In This Episode
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Direct download: Content_Pros_LIVE_at_The_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 21 August 2017
Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward. Special thanks to our sponsors: In This Episode
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Direct download: Why_Terminus_Measures_Content_Success_Through_Collaboration.mp3
Category:content marketing -- posted at: 3:00am EST |
Fri, 11 August 2017
Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales. Special thanks to our sponsors: In This Episode
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Direct download: How_Lenovo_Delivers_Intentional_Content_Through_Predictive_Insights.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 7 August 2017
Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace. Special thanks to our sponsors: In This Episode
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Direct download: How_Concord_Is_Turning_Heads_With_Content.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 31 July 2017
Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing. Special thanks to our sponsors: In This Episode
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Direct download: How_Convince_and_Convert_Levels_Up_Their_Content.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 24 July 2017
Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content. Special thanks to our sponsors: In This Episode
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Direct download: How_the_Abacus_Agency_Leverages_Facebook_for_Content_Distribution.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 17 July 2017
Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.
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Direct download: How_Sendoso_Is_Making_Snail_Mail_Cool_Again.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 10 July 2017
Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.
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Direct download: How_SalesLoft_Is_Leveraging_Content_to_Drive_Results.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 3 July 2017
James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.
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Direct download: How_The_Kotecki_Group_Is_Bringing_Back_the_Art_of_the_Case_Study.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 26 June 2017
Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.
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Direct download: How_Signifyd_Builds_Messaging_for_Audiences_in_a_B2B_World.mp3
Category:content marketing -- posted at: 3:00am EST |
Mon, 19 June 2017
Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.
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Direct download: How_ATT_Blogged_Their_Way_to_47_Million.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 15 June 2017
Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.
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Direct download: How_the_Eighty-Eight_Agency_Is_Bringing_PR_Back_From_the_Dead.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 8 June 2017
Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.
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Direct download: Proof_That_Your_Content_Needs_Fewer_Facts_and_More_Story.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 1 June 2017
Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.
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Direct download: Nobody_Cares_About_Your_Sales_Funnel_Except_You.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 25 May 2017
Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, joins the Content Pros Podcast to discuss the importance of finding and trusting your intuition when it comes to creating standout content.
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Direct download: Skip_the_Content_Gurus_and_Trust_Yourself.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 18 May 2017
Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals. Special thanks to our sponsors:
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Direct download: How_Data_and_Design_Work_Together_to_Close_Deals.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 11 May 2017
Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.
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Direct download: How_to_Rescue_Content_Marketing_From_Its_Ivory_Tower.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 4 May 2017
Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.
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Direct download: Can_You_Increase_Sales_by_Decreasing_Content_.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 27 April 2017
Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.
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Direct download: The_Road_to_Recognition_is_Paved_with_Branding_and_Content.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 20 April 2017
Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.
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Direct download: Why_All_Startups_Should_Start_With_Branding_Instead_of_Content.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 13 April 2017
René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.
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Direct download: Smashing_the_Norms_of_Video_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 6 April 2017
Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.
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Direct download: How_Fortune_500_Marketing_Experience_Can_Work_for_a_Niche_Market.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 30 March 2017
Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.
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Direct download: Why_a_Waiter_Should_Be_Your_Next_Content_Pro.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 23 March 2017
Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.
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Direct download: Why_Cheaper_Video_Means_an_Opportunity_for_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EST |
Thu, 16 March 2017
Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.
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Direct download: How_the_Maturity_Model_is_Transforming_Content_Marketing.mp3
Category:content marketing -- posted at: 2:00am EST |
Thu, 9 March 2017
Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads. Special thanks to our sponsors: In This Episode
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Direct download: How_Creating_In-Your-Face_Marketing_Closes_Million_Dollar_Deals.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 2 March 2017
Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time. Special thanks to our sponsors:
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Direct download: How_Your_Content_Distribution_Spikes_Are_Lying_To_You.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 23 February 2017
David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.
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Direct download: How_Chasing_Shiny_MarTech_Can_Get_You_Fired.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 16 February 2017
Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.
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Direct download: What_the_Heck_Is_AI_and_How_Can_It_Transform_Content_.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 9 February 2017
Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content. Special thanks to our sponsors:
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Direct download: How_to_Use_Predictive_Analytics_to_Create_Dynamite_Content.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 2 February 2017
Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms. Special thanks to our sponsors:
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Direct download: How_to_Transform_Your_Content_by_Vlogging_Like_a_Boss.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 26 January 2017
Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.
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Direct download: The_Real_Impact_of_Content_on_Social_Selling.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 19 January 2017
Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.
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Direct download: How_a_Microsite_Can_Take_Your_Content_to_the_Next_Level.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 12 January 2017
Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.
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Direct download: How_to_Find_Startup_Success_Through_Content.mp3
Category:content marketing -- posted at: 6:00am EST |
Thu, 5 January 2017
Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content. Special thanks to our sponsors:
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Direct download: The_Secret_to_Exponential_Brand_Growth_Through_Podcasting_and_Atomization.mp3
Category:content marketing -- posted at: 6:00am EST |