Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why cultivating a good content strategy means looking to Google and data first
• How chasing unicorn viral content leads to uninspiring and failing content over the long term
• Why reviewing metrics successfully means understanding that not all metrics are equally important
• How understanding and embracing your workhorse content leads to a focused strategy with strong conversion points

Resources

• Melissa Hodai on Twitter: @melissahodai
• Allstate on Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+
• The Allstate Blog
• Allstate Tools & Resources
• Will A Backyard Chicken Or Goat Affect My Home Insurance?
• What Is 'Full Coverage'?

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Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why cultivating organic reach means being committed to being the best of the best on the internet
• How researching your own content leads to an increase of quality and leads over time
• Why a winning content strategy means a thorough writing plan that schedules months into the future
• How a workflow that includes a workback leads to better execution and less stress

Resources

• Nathan Ellering on Twitter: @njellering
• CoSchedule on Facebook, Twitter, LinkedIn, Pinterest, and Google+
• CoSchedule Blog

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Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a successful email campaign means keeping sales and marketing on the same page
• How over-automation leads to a disconnect between brands and their customers
• Why respecting tiered personas means cutting out the HTML messages beyond a certain level
• How fewer links to content in emails leads to more engagement

Resources

• Brandon Redlinger on Twitter: @brandon_lee_09
• Engagio: Facebook, Twitter, LinkedIn, Blog
• John Miller on Twitter and Scribewise
• Hacking Growth

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Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How collaborating and networking leads to more successful content and a flourishing career
• Why getting your audience to read your content means speaking to them as a peer instead of a brand
• How relevant content leads to a busy audience finding the time to listen and read it
• Why execution of good ideas is more important than generation of great ideas

Resources

• Lee Odden on Twitter: @leeodden
• Ann Handley on Twitter: @annhandley
• DJ Waldow on Twitter: @djwaldow
• Andy Crestodina on Twitter: @crestodina
• Matt Heinz on Twitter: @HeinzMarketing
• Jay Baer on Twitter: @jaybaer
• Uberflip
• The Content Experience: 2018 Registration (Super Early Bird)
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why successful content marketing means more than lead generation
• How accurately measuring engagement leads to more efficient sales team
• How a close and cooperative relationship between sales and marketing leads to better results for both teams
• Why a lack of synchronization means an opportunity to become a leader from within

Resources

• Sangram Vajre on Twitter: @sangramvajre
• Terminus on Facebook, Twitter, and LinkedIn
• #FlipMyFunnel
• EverString
• Bombora
• Pardot

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why understanding your prospects means going beyond your own digital properties
• How reinforcement of your core messaging can lead to prospective buyer tune-out
• Why getting the most out of your data means using it to trigger campaigns and craft your message
• How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel

Resources

• Mike Ballard on Twitter: @mballard5574
• Lenovo on Facebook, Twitter, YouTube, Google+, Pinterest, and flickr
• SiriusDecisions Demand Waterfall
• Scott Brinker's Marketing Technology Landscape Supergraphic (2017): Martech 5000
• MeritDirect
• Adobe Audience Manager
• Bambora

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Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel
• How speaking to the silo leads to breaking down the wall for new customers
• Why successfully walking your customer through the content funnel means incorporating some Netflix ideas
• How actual customer testimonials lead to a better profile and better sales

Resources

• Travis Bickham on Twitter: @travisbickham
• Concord: Blog, Facebook, Twitter, LinkedIn

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Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

In This Episode

• How the evolution of content marketing leads to a focus of strategy above all else
• Why increasing appreciation for content marketing means changing leadership's perception of the work involved
• How strategizing, treating yo' self, and trying leads to a better career as a content marketer

Resources

• Anna Hrach on Twitter: @annabananahrach
• Convince and Convert
• Content Marketing Master Class
• The Lean Startup

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content
• How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy
• Why being a successful content marketer today means marrying new data to new creativity
• How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates

Resources

• Peter Reitano on Twitter: @digidharma
• Jeff Goldenberg on Twitter: @jeff_goldenberg
• Abacus Agency
• The Facebook Pixel
• Technopoly: The Surrender of Culture to Technology

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why getting noticed today means embracing an old, previously ridiculed mode of communication
• How snail mail leads to perfectly timed and impactful customer engagement opportunities
• Why meaningful, personalized content means creating a physical presence from afar
• How timely mailers lead to content that stands apart from the rest

Resources

• Kris Rudeegraap on Twitter: @rudeegraap
• Sendoso

Visit ContentProsPodcast.com for more insights from your favorite content marketers.