Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies
• How to coordinate teams to put out exceptional content in effective ways
• How giving away knowledge can lead to tremendous growth in brand awareness and sales

Resources

• Susan on Twitter
• Susan Hartman Consulting
• Energy University

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• What it means to have quality content
• How to balance authenticity with polish
• How to find the right writer
• Why clear communication is so crucial to hitting the mark with content
• Why more than just the writing contributes to the overall experience

Resources

• The Content Company
• Cara on Twitter

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to create content to engage with multiple audiences with different personas
• How to work with brand ambassadors to generate content
• Why webinars are great pieces of content and how to style them for your audience
• How to repurpose and find multiple uses for your content
• Why compensating your brand ambassadors can strengthen your community

Resources

• Stephanie on Twitter.
• ExamSoft
• VidYard

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode

• How identifying your target audience can guide which social media your business should focus on
• Why you should use social media as a funnel to catch a wider audience that leads back to your product
• How repeatable campaigns can help your brand stand out and keep your audience engaged
• The importance of empathizing with your audience when creating targeted ads

Resources

• Jason Schemmel on Twitter
• HarperCollins Christian Publishing on Facebook, Twitter.
• GSD Chat

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to create opportunities for your customers to engage and advocate for your company
• How direct communication with your customers can help grow your business
• Why free content can be incredibly valuable
• How to reach out to influencers and even allow them to influence your business
• How to build and manage an effective influencer program

Resources

• Ilana Rabinowitz on Twitter - @Ilana221
• The Four Ways to Fix Your Broken Content Marketing - bit.ly/brokencontent

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a video first content strategy means building your entire content strategy out from and around video
• How focusing on help, hero, and hub content leads to a stellar content strategy model
• Why upcycling content means starting with the richest format and letting content spin-off from there
• The false content myth of "One Video to Rule Them All"

Resources

• Salma Jafri on Twitter: @salmajafri
• Salma Jafri Media on Facebook, YouTube, Instagram, Pinterest, and LinkedIn
• Be The Media

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready
• How limiting your work leads to greater progress and success in the long run
• Why a well-made content strategy calendar means looking ahead while also looking back
• How internal silos lead to trouble in sales funnel handoffs

Resources

• Andrea Fryrear on Twitter: @AndreaFryrear
• AgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedIn
• Agile Manifesto
• The Lean Startup
• Why Robert Rose Wants to Kill Marketing

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why embracing fun, free content promotion means getting involved in influencer outreach
• How updating old stuff leads to conversions and even a possible book deal down the road
• Why creating evergreen blog content means leaving off the posting date
• How planning your lifetime body of work leads to content that stands the tests of time

Resources

• Andy Crestodina on Twitter: @crestodina
• Orbit Media Studios
• They’re Geeky and They’re Kooky: The Vidyard Family

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Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why being a leader in your field means creating content that stands apart from sales as its own business asset
• How the campaign approach to content leads to diluted and unoriginal material
• Why content marketing doesn't mean the same thing as advertising
• How a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machines

Resources

• Robert Rose on Twitter: @Robert_Rose
• Content Marketing Institute
• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit
• BabyCenter
• Everybody Writes
• Content Inc.
• Growth Hacker Marketing

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How outbound content leads to new customers in unlikely places
• Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
• How approaching placement without a story pre-written leads to better, more engaging content
• Why finding the best placement means looking at your alignment, sources, and format

Resources

• Melanie Deziel on Twitter: @mdeziel
• The Overlap League
• Women Inmates: Why the Male Model Doesn't Work
• The Rise of Native Ads in Digital News Publications

Visit ContentProsPodcast.com for more insights from your favorite content marketers.