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Syndication

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:

 

In This Episode

  • How the push for high-quality content leads to a de-emphasis on conversions
  • Why measuring the success of content doesn’t mean looking at shares or clicks
  • How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
  • Why paying for content means pop-ups, whether you like it or not.
  • How blank pages lead to writer’s block and what to do about it
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: The_Problem_with_Contents_Squiggly_Line_to_the_Yes.mp3
Category:content marketing -- posted at: 6:00am EDT

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why.

Special thanks to our sponsors:

In This Episode

  • Why developing actionable content means taking a step back and asking why first
  • How cutting down on content leads to valuable, relevant, and consistent messaging
  • Why being trusted means having a responsibility to create content that entertains, challenges, or teaches
  • How being ok with being bad at something leads to confident momentum
  • Why a noticeably absent email means your audience is ready to come on board

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_Disruptive_Learning_Keeps_Content_Relevant.mp3
Category:content marketing -- posted at: 6:00am EDT

Ruth Carter, writer and Attorney/Owner at Carter Law Firm, joins the Content Pros Podcast with legal information on the tricky areas of content creation and curation and how scheduling content can literally pay off.

 

Special thanks to our sponsors:

 

In This Episode

  • How a strict content schedule pays for itself over time
  • Why building a client base means creating content instead of networking
  • How using the tools of content curation can lead to shaky copyright ground
  • Why determining legal ownership of content means examining the who and what of it first
  • How the incorrect order of words when it comes to FTC disclosures can lead to a possible five-figure fine
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_to_Safely_and_Legally_Curate_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.

 

Special thanks to our sponsors:

 

In This Episode

  • How content does and does not change after a sale
  • Why curating the best content means interviewing customers
  • How regular internal check-ins lead to efficient and relevant content across platforms
  • Why a meaningful response means preparing applicable content in advance
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: What_Content_After_the_Funnel_Really_Looks_Like.mp3
Category:content marketing -- posted at: 6:00am EDT

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