The Content Experience Show

David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization.

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In This Episode

  • Why the quality of lead gen no longer means aquiring appropriate contact information
  • How aiming for personalization leads to gathering data that drives content that converts
  • Why taking your content to the next level of personalization means moving beyond personas
  • How relevant content shaped by data and client insights leads to moving your brand ahead of the competition




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Direct download: Why_Content_Distribution_Matters_More_Than_Curation.mp3
Category:content marketing -- posted at: 6:00am EDT