Content Pros Podcast

Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why convincing content means sourcing it from outside your company
  • The power of surveys in curating relevant content
  • How content more often leads to identifying where a buyer is in their journey instead of pushing them along the funnel
  • Why finding out what your customers consider valuable is easy yet rarely done

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_Third-Party_Content_Converts_Fans_Into_Customers.mp3
Category:content marketing -- posted at: 6:00am EST

David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization.

Special thanks to our sponsors:

 

In This Episode

  • Why the quality of lead gen no longer means aquiring appropriate contact information
  • How aiming for personalization leads to gathering data that drives content that converts
  • Why taking your content to the next level of personalization means moving beyond personas
  • How relevant content shaped by data and client insights leads to moving your brand ahead of the competition

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Distribution_Matters_More_Than_Curation.mp3
Category:content marketing -- posted at: 6:00am EST

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story.

 

Special thanks to our sponsors:

 

In This Episode

  • How to manage your brand's reputation based on the quantitative research of what your audience wants
  • The variety of approaches you can take to tell amazing stories
  • How building brand reputation increases revenue
  • What the key differences are in audience reach between a microsite and social media platforms

 

Resources

 


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

 

Special thanks to our sponsors:

 

In This Episode

  • How the traditional marketing channel structure leads to bumping against each other and wasted resources
  • Why agility means being able to accomplish objectives without needing to go outside the squad
  • How cross-functional teams lead to a deeper dive into understanding the buyer's journey
  • The importance of super-groups in cross-team communication

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Agile_Content_Marketing_Powers_Up_Your_Sales_Funnel.mp3
Category:content marketing -- posted at: 6:00am EST

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