Content Pros Podcast

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.

 

Special thanks to our sponsors:

 

In This Episode

  • How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
  • Why a consistent voice for a corporate blog means maintaining consistent voices for different personas
  • The dangers and advantages of tagging
  • How incorporating Wikipedia management into marketing leads to a deep SEO strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

Special thanks to our sponsors:

In This Episode

  • How juggling multiple brands can lead to content chaos
  • Why empowering your enterprise means stepping back and acting more as a consultant than a manager
  • How your brands can lead your content to success
  • Why developing a solid marketing plan means investing in content

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Unify_Content_in_a_Multi-Brand_Enterprise_System.mp3
Category:content marketing -- posted at: 6:00am EST

Allen Gannett, CEO of TrackMaven, joins the Content Pros Podcast to discuss navigating and avoiding the terrifying reality of an explosion in content quantity that is leading to decreased engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the explosion in content quantity does not mean a similar increase in engagement
  • How relevance leads to content that is powerful and impactful
  • How evergreen content leads to long-tail reports that draw customers back every year
  • Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
  • How the nonstop stream of innovation in marketing can make or break your career

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads and closes sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effective content marketing means taking the information you already have and customizing it for your audience
  • How careless and shallow personalization leads to a decrease in content efficiency
  • Why successful account-based marketing means having a vigorous content marketing plan
  • How up-to-date customer data leads to more accurate content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Utilize_Data_to_Create_Breakthrough_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.

 

Special thanks to our sponsors:

 

In This Episode

  • Why thinking through to customer retention means creating content that embraces feedback
  • How creating content solely for customer acquisition leads to a decrease in revenue
  • Why cultivating current customers means built-in advocacy between sales and marketing
  • The power and relevance of customer service to content creation
  • Why the public forum of social media griping means a huge opportunity for businesses

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Haters_Inspire_Powerful_Content.mp3
Category:content marketing -- posted at: 6:00am EST

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