Content Pros Podcast

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success means strategically thinking of content as a filter
  • How conversational content leads to shaping the market
  • Why understanding your consumer's values means keeping in mind a large number of personas
  • How understanding strategy behind the conversations leads to winning content
  • Why marketing today means creating and extending two-way dialogue via multiple channels
  • The communication concept of 30/3/30

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Activating_Strategy_With_Conversational_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

 

In This Episode

  • How usability testing leads to more engaging and effective content
  • Why communicating with your audience means taking a break from the jargon
  • How personas lead to a more refined, sometimes recalibrated, message and customer journey
  • The three different customer values and how they work in content creation

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Driving_Conversions_Through_User_Experience.mp3
Category:content marketing -- posted at: 6:00am EST

Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.

 

Special thanks to our sponsors:

 

In This Episode

  • How well placed video content leads to a better connection with buyers
  • Why utilizing video doesn't mean investing in expensive equipment or training
  • How video can lead customers all the way through the funnel, from conversion to retention
  • Why a smart marketing plan means incorporating video content on your homepage
  • How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Use_Interactive_Video_to_Double_Your_Conversions.mp3
Category:content marketing -- posted at: 6:00am EST

Why Measuring Content Experiences Drives Better Content Marketing

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.

Special thanks to our sponsors:

 

In This Episode

  • Why content experience must be driven by desired marketing outcomes
  • Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
  • How to take control of your destiny when it comes to displaying great content online
  • How to use content experiences for sales enablement
  • The biggest problem with today's perception of content marketing
  • How to identify gaps in your content creation and distribution process

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


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