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Syndication

Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience. 

 

Special thanks to our sponsors:

 

In This Episode

  • How the rise of ad-blockers leads to reframing the conversation around content
  • Why a campaign mentality means focusing on short-term and hindering your content growth
  • How effective paid advertising leads to a more efficient use of your advertising budget
  • Why measuring the ROI of paid activity means looking more closely at your subscribers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Hitting_Subscriber_Gold_with_Paid_Advertising.mp3
Category:content marketing -- posted at: 6:00am EDT

Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.

 

Special thanks to our sponsors:

 

In This Episode

  • Why email can be the best vehicle for your content
  • How focusing on the design of an email leads to better click through rates
  • Why B2B marketing should really mean person-to-person marketing
  • The successful way to organize your content marketing team to execute the perfect email campaign
  • How multiple clicks can lead higher conversions than single clicks

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Email_is_Dominating_Over_Social.mp3
Category:content marketing -- posted at: 6:00am EDT

Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.

 

Special thanks to our sponsors:

 

In This Episode

  • How visuals lead to fulfilling content
  • Why great content and storytelling means keeping the business outcome front and center in your mind
  • How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI
  • Why bringing content to life means having a diverse set of viewpoints on your team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs
  • How good organizational structure leads to high velocity content
  • Why strategy means ruthless prioritization in a multi-functional environment
  • The rise and fall of brand journalism
  • How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


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