Content Pros Podcast

Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

 

In This Episode

  • Why making every marketing dollar count means measuring content
  • How educational content leads customers down the funnel
  • Why proving ROI means content attribution
  • How mapping your content leads to a profitable content team
  • Why compounding returns on your marketing means owning your community

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Create_Revenue-Generating_B2B_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

 

Special thanks to our sponsors:

 

In This Episode

  • Why an evolving culture means a more casual, humanistic approach to content
  • How a growing variety of social video platforms leads to social marketing segmentation
  • Why a successful social engagement strategy means thinking like a fan
  • How building a community doesn't mean building a following
  • Why live video needs its own strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Brands_Are_Misusing_Social_Video_and_Losing_Customers.mp3
Category:content marketing -- posted at: 6:00am EDT

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
  • How a close review of your lead sources can lead to a complete reframining of your website focus
  • The necessary disappearance of your marketing secret sauce
  • Why quantifying experience means following the actions of your customers
  • How looking at bounce rate and pages per session leads to vital data for optimizing experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Fall_of_Keywords_and_the_Rise_of_Experience_Optimization.mp3
Category:content marketing -- posted at: 6:00am EDT

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

 

Special thanks to our sponsors:

 

In This Episode

  • How gated content leads to lost sales from the modern consumer
  • Why succeeding in marketing means remembering what it's like to be a consumer
  • How simplifying metrics leads to clearer and more obtainable marketing goals
  • Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
  • How a change in email tone and appearance can lead to more appealing content on a human level

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Gated_Content_and_Lead_Forms_Are_Killing_Sales.mp3
Category:content marketing -- posted at: 6:00am EDT

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