Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Experience 2016
• Convince & Convert: The Business of Story

In This Episode

• Why making every marketing dollar count means measuring content
• How educational content leads customers down the funnel
• Why proving ROI means content attribution
• How mapping your content leads to a profitable content team
• Why compounding returns on your marketing means owning your community

Resources

• Stat of the Week: There's No ROI If You Can't Count the Money
• Dave Rigotti on Twitter: @drigotti
• Bizible
• Why Your Sales Funnel Is Probably Upside Down

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story Podcast

In This Episode

• Why an evolving culture means a more casual, humanistic approach to content
• How a growing variety of social video platforms leads to social marketing segmentation
• Why a successful social engagement strategy means thinking like a fan
• How building a community doesn't mean building a following
• Why live video needs its own strategy

Resources

• Stat of the Week: Cisco VNI: Video Will Account for 85% of North American Internet Traffic in 2020
• Brian Fanzo on Twitter: @iSocialFanz
• iSocialFanz LLC
• Ustream.tv
• Livestream.com
• Twitch
• YouNow

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: Business of Story

In This Episode

• Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
• How a close review of your lead sources can lead to a complete reframining of your website focus
• The necessary disappearance of your marketing secret sauce
• Why quantifying experience means following the actions of your customers
• How looking at bounce rate and pages per session leads to vital data for optimizing experience

Resources

• Stat of the Week: Google's “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites
• Mike Templeman on Twitter, Facebook, LinkedIn, Google+
• Foxtail Marketing on Facebook, Twitter, Google+, LinkedIn, YouTube
• The Fox Den
• SEO is now 'Search Experience Optimization'

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• The Uberflip Experience
• Convince & Convert: Business of Story Podcast

In This Episode

• How gated content leads to lost sales from the modern consumer
• Why succeeding in marketing means remembering what it's like to be a consumer
• How simplifying metrics leads to clearer and more obtainable marketing goals
• Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
• How a change in email tone and appearance can lead to more appealing content on a human level

Resources

• Dave Gerhardt on Twitter: @davegerhardt
• Drift.com
• Content, Shares, and Links: Insights from Analyzing 1 Million Articles
• OKDork.com
• The Huge Mistake We Had Been Making With Our Emails

Visit ContentProsPodcast.com for more insights from your favorite content marketers.