Content Pros Podcast

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why good content strategy means higher-level focus
  • How repurposing old successful content leads to increased customer engagement
  • Why planning for next year means working in a state of constant analysis and evaluation
  • How MQLs indicate content plan effectiveness
  • Why gated content isn't the only way to capture a prospect's information

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Energize_Customers_With_Effective_Content_Planning.mp3
Category:content marketing -- posted at: 6:00am EST

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

Special thanks to our sponsors:

 

In This Episode

  • How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
  • Why being thoughtful with content means more than just getting a good story
  • How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
  • Why landing larger accounts doesn't require tens of thousands of leads

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How two focused personas can lead to 70% target market reach
  • How the sales funnel leads to smarter blog structure
  • Why an effective content team means a well-structured marketing department
  • How a basic blog structure leads to easy adaptation and expansion to new verticals

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_the_Right_Content_Strategy_Can_Boost_Lead_Volume_By_400.mp3
Category:content marketing -- posted at: 6:00am EST

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment
  • Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust
  • How combing through non-digital archives can lead to easy content that fascinates
  • Why a successful strategy can result in having a literal paper map in your pocket

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Better_Strategy_Better_Content_Better_Brand.mp3
Category:content marketing -- posted at: 6:00am EST

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