Content Pros Podcast

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.

 

Special thanks to our sponsors:

 

In This Episode

  • How the most popular approach to sales is leading to a decrease in customers
  • Why challenging the status quo means embracing the competition
  • How losing prospects leads to gaining advocates
  • Why building a community means proactively adding value to you customer's day

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Your_Sales_Funnel_Is_Probably_Upside_Down.mp3
Category:content marketing -- posted at: 6:00am EDT

Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.

 

Special thanks to our sponsors:

 

In This Episode

  • Why interactive content should be on every marketer's radar
  • How a new era of content is leading to a major paradigm shift around customer engagement
  • The importance of prospect empathy in curating stellar interactive content
  • Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy
  • Why sales doesn't really want more leads and what that means for interactive content

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Thrive_in_the_Era_of_Interactive_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think
  • How to approach finding the right tech solution for your customer experience
  • The evolution of the multi-hub marketing approach
  • Why the future of marketing technology doesn't affect you today
  • How to incorporate technology into building participatory content for your customer

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Intentionally_Stack_Your_Marketing_Deck.mp3
Category:content marketing -- posted at: 6:00am EDT

Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.

In This Episode:

  • Why stories are important from a Darwinian perspective
  • Park Howell's 10-step story cycle process for great storytelling
  • What is the right length of story for today's attention span
  • What to say to cynics who don't believe in the power of storytelling
  • How to get executives on board to create a bold story for your brand to lean into
  • How REI did it right
  • Why you're already a great storyteller
  • How to re-structure your pitch to gain power and attention

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Storytelling_Is_Not_Fluffy_Stuff-_Its_Survival.mp3
Category:content marketing -- posted at: 6:00am EDT

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