Content Pros Podcast

Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works. 

In This Episode:

  • How important is modern day SEO?
  • Debunking common SEO myths
  • Revisiting the quality vs quantity debate from an SEO perspective
  • How strategic linking has evolved and what you need to do about it
  • Why social media shares can be misleading
  • Why you should stop trying to produce good content
  • Why you don't necessarily need to write a blog to have great SEO
  • How storytelling affects your SEO

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Harness_the_Elusive_Power_of_SEO.mp3
Category:content marketing -- posted at: 6:00am EST


Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content.

In This Episode:

  • How changing news cycles have affected political exit polls in recent years
  • How our own political voting process is the biggest content marketing project in America
  • Why evaluating your own "cost of failure" is crucial when conducting internal studies
  • Why you should think about context before recording your new podcast
  • Why the "fail fast" mentality is perhaps inadvisable
  • "Friction" and how it applies to your content
  • Why our attention spans are not actually getting shorter
  • How third party polling makes your business better

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Market_Research_Is_Essential_to_Good_Business.mp3
Category:content marketing -- posted at: 6:00am EST

Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. 

In This Episode:

  • Why marketers are still struggling to get ROI right
  • How synonyms and a fancy dress had a tremendous ROI
  • How to harness the power of visual content
  • How using data points can fuel creative content strategies
  • Why creating content that educates is important
  • What a successful ABM strategy looks like
  • What makes a piece of content effective at the top and bottom of the funnel

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Hiring_a_Journalist_Can_Help_You_Achieve_Tremendous_ROI.mp3
Category:content marketing -- posted at: 6:00am EST

Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine.

In This Episode:

  • Should Twitter expand beyond 140 characters?
  • Balancing an edgy brand voice with serving a wide audience
  • What kind of content works best on Vine
  • Creating a stand-alone Twitter feed that also serves your brand
  • Finding the key to entertaining sponsored content
  • How to measure social media success with less tangible goals
  • Creating a cohesive brand voice that represents a diverse company with diverse content

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Make_People_Laugh_in_140_Characters_or_Less.mp3
Category:content marketing -- posted at: 6:00am EST

Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement.

In This Episode:

  • Why “micro-marketing” is a new requirement for the job
  • How marketers can help your sales reps
  • How to create and use an asset catalog to your advantage
  • How to increase communication and transparency between your sales and marketing teams
  • Creating and using best tools to help your sales reps
  • How to effectively use multi-purpose content hubs

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Create_Synergy_Between_Sales_and_Marketing_Teams.mp3
Category:content marketing -- posted at: 6:00am EST

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