Content Pros Podcast

Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to business, and why this matters to you. 

Special thanks to our sponsors:

In This Episode:

  • Why location data should matter to you
  • How Yext's recent Google integration has changed the game for your company
  • How to align two separate teams to achieve the same vision
  • How Google has let you down and you may not even know it
  • The importance of a passionate CMO
  • How to balance serving your audience and serving your parent company

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Location_Data_Can_Make_or_Break_Your_Business.mp3
Category:content marketing -- posted at: 6:00am EST

Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.

Special thanks to our sponsors:

In This Episode:

  • How to serve two audiences at once
  • Identifying and nurturing your "innovation rockstars"
  • How to use your content as "growth indicators"
  • Why FAQs can be your most effective piece of content
  • Streamlining the content creation process
  • The value of transparency and the tactics to achieve it
  • Why listening skills are crucial to effective communication with your audience
  • How to effectively build and nurture a community

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Transparency_Creates_Engaged_Communities.mp3
Category:content marketing -- posted at: 6:00am EST

Judson Laipply, motivational speaker and author of "Might As Well Dance," joins the Content Pros to reflect on the evolution and sharing power of YouTube as well as how to best leverage your time in the spotlight. 

Special thanks to our sponsors:

In This Episode:

  • What makes YouTube so powerful
  • What makes a "successful" 15 minutes of fame
  • Identifying the keys to being an influential presence on YouTube today
  • Finding the balance between preparation and spontaneity in content
  • The differences between live and digital performance
  • The behind-the-scenes prep for success that the world never sees

Resources:


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Hassan Ali, copywriter for The Onion, joins the Content Pros Podcast to discuss finding the right voice for your brand, speaking to the “fence-sitters” in your audience, and the powerful effect of humor. 

Special thanks to our sponsors:


In This Episode:

  • Identifying when to take a risk with your branding voice
  • Exploring your brand's boundaries
  • Staying on voice with your brand
  • How incorporating humor can boost your brand
  • Identifying the right partners for your voice
  • How to speak to your audience of "fence-sitters"
  • A superior measurement of content success

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: What_is_the_ROI_of_Laughter_.mp3
Category:content marketing -- posted at: 6:00am EST

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