The Content Experience Show

Pamela Muldoon, Revenue Marketing Coach for The Pedowitz Group, joins the Content Pros Podcast to share her approach to keeping content relevant, impactful, and manageable beyond the campaign.

 

Special thanks to our sponsors:

 

In This Episode

  • Why being a subject matter expert means putting content updates into your workflow
  • How reframing content for individual personas leads to a fresh, impactful look at old ideas
  • Why an endless supply of content means revisiting what you already have
  • How an internal content champion leads to successful campaigns in even the most regulated of industries

 

Resources

 

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Direct download: How_to_Give_Your_Content_the_Legs_to_Run_a_Marathon.mp3
Category:content marketing -- posted at: 6:00am EST

Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present.

 

Special thanks to our sponsors:

 

In This Episode

  • How learning leads to conversations and sales
  • Why meaningful content means connecting your readers to meaning that you define
  • How the industry you're working with leads to different approaches to content
  • Why measuring successful content means looking as far into the funnel as possible
  • How focusing on the now of content leads to complicated contradictions down the line

 

Resources

 

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Direct download: How_to_Find_Content_in_Your_Data.mp3
Category:content marketing -- posted at: 6:00am EST

Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures.

 

Special thanks to our sponsors:

 

In This Episode

  • How thoughtfully leveraging the most common of daily interactions can lead to a conversion
  • Why marrying your best content with people who are communicating with people means looking to your email
  • How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions
  • Why setting your content up for success means creating easy personalization for your employees
  • How employee signature marketing leads to open rates that can match or beat the best email marketing campaign
 

Resources

 

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Direct download: The_Email_Signatures_Hidden_Marketing_Treasure.mp3
Category:content marketing -- posted at: 6:00am EST

Jennifer Goforth Gregory, Freelance B2B Content Marketing Writer and Strategist, joins the Content Pros Podcast to share her insight into how freelance marketers can add value to your content strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • How employing a freelance content writer leads to valuable external insight into your product
  • Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer
  • How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve
  • Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work
 

Resources

 

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Direct download: How_to_Use_Freelancers_to_Invigorate_Your_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

Marcus Sheridan, Owner and Practitioner of The Sales Lion, joins the Content Pros Podcast to share the five questions that creates impactful content that will immediately energize your sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How in-person questions lead to massive content curation
  • Why competitive content means addressing the flaws of your product
  • How to use five subjects to immediately move the needle in your industry
  • Why content shock doesn’t mean you should stop or slow down content production
  • How a play on words leads to thinking of the world from a digital content perspective
 

Resources

 

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Direct download: Five_Content_Questions_That_Drive_Conversions.mp3
Category:content marketing -- posted at: 6:00am EST

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:

 

In This Episode

  • How the push for high-quality content leads to a de-emphasis on conversions
  • Why measuring the success of content doesn’t mean looking at shares or clicks
  • How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
  • Why paying for content means pop-ups, whether you like it or not.
  • How blank pages lead to writer’s block and what to do about it
 

Resources

 

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Direct download: The_Problem_with_Contents_Squiggly_Line_to_the_Yes.mp3
Category:content marketing -- posted at: 6:00am EST

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why.

Special thanks to our sponsors:

In This Episode

  • Why developing actionable content means taking a step back and asking why first
  • How cutting down on content leads to valuable, relevant, and consistent messaging
  • Why being trusted means having a responsibility to create content that entertains, challenges, or teaches
  • How being ok with being bad at something leads to confident momentum
  • Why a noticeably absent email means your audience is ready to come on board

Resources

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Direct download: How_Disruptive_Learning_Keeps_Content_Relevant.mp3
Category:content marketing -- posted at: 6:00am EST

Ruth Carter, writer and Attorney/Owner at Carter Law Firm, joins the Content Pros Podcast with legal information on the tricky areas of content creation and curation and how scheduling content can literally pay off.

 

Special thanks to our sponsors:

 

In This Episode

  • How a strict content schedule pays for itself over time
  • Why building a client base means creating content instead of networking
  • How using the tools of content curation can lead to shaky copyright ground
  • Why determining legal ownership of content means examining the who and what of it first
  • How the incorrect order of words when it comes to FTC disclosures can lead to a possible five-figure fine
 

Resources

 

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Direct download: How_to_Safely_and_Legally_Curate_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.

 

Special thanks to our sponsors:

 

In This Episode

  • How content does and does not change after a sale
  • Why curating the best content means interviewing customers
  • How regular internal check-ins lead to efficient and relevant content across platforms
  • Why a meaningful response means preparing applicable content in advance
 

Resources

 

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Direct download: What_Content_After_the_Funnel_Really_Looks_Like.mp3
Category:content marketing -- posted at: 6:00am EST

Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why convincing content means sourcing it from outside your company
  • The power of surveys in curating relevant content
  • How content more often leads to identifying where a buyer is in their journey instead of pushing them along the funnel
  • Why finding out what your customers consider valuable is easy yet rarely done

 

Resources

 

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Direct download: How_Third-Party_Content_Converts_Fans_Into_Customers.mp3
Category:content marketing -- posted at: 6:00am EST

David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization.

Special thanks to our sponsors:

 

In This Episode

  • Why the quality of lead gen no longer means aquiring appropriate contact information
  • How aiming for personalization leads to gathering data that drives content that converts
  • Why taking your content to the next level of personalization means moving beyond personas
  • How relevant content shaped by data and client insights leads to moving your brand ahead of the competition

 

Resources

 

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Direct download: Why_Content_Distribution_Matters_More_Than_Curation.mp3
Category:content marketing -- posted at: 6:00am EST

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story.

 

Special thanks to our sponsors:

 

In This Episode

  • How to manage your brand's reputation based on the quantitative research of what your audience wants
  • The variety of approaches you can take to tell amazing stories
  • How building brand reputation increases revenue
  • What the key differences are in audience reach between a microsite and social media platforms

 

Resources

 


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Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

 

Special thanks to our sponsors:

 

In This Episode

  • How the traditional marketing channel structure leads to bumping against each other and wasted resources
  • Why agility means being able to accomplish objectives without needing to go outside the squad
  • How cross-functional teams lead to a deeper dive into understanding the buyer's journey
  • The importance of super-groups in cross-team communication

 

Resources

 

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Direct download: How_Agile_Content_Marketing_Powers_Up_Your_Sales_Funnel.mp3
Category:content marketing -- posted at: 6:00am EST

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.

 

Special thanks to our sponsors:

 

In This Episode

  • How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
  • Why a consistent voice for a corporate blog means maintaining consistent voices for different personas
  • The dangers and advantages of tagging
  • How incorporating Wikipedia management into marketing leads to a deep SEO strategy

 

Resources

 

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Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

Special thanks to our sponsors:

In This Episode

  • How juggling multiple brands can lead to content chaos
  • Why empowering your enterprise means stepping back and acting more as a consultant than a manager
  • How your brands can lead your content to success
  • Why developing a solid marketing plan means investing in content

Resources

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Direct download: How_to_Unify_Content_in_a_Multi-Brand_Enterprise_System.mp3
Category:content marketing -- posted at: 6:00am EST

Allen Gannett, CEO of TrackMaven, joins the Content Pros Podcast to discuss navigating and avoiding the terrifying reality of an explosion in content quantity that is leading to decreased engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the explosion in content quantity does not mean a similar increase in engagement
  • How relevance leads to content that is powerful and impactful
  • How evergreen content leads to long-tail reports that draw customers back every year
  • Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
  • How the nonstop stream of innovation in marketing can make or break your career

 

Resources

 

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David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads and closes sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effective content marketing means taking the information you already have and customizing it for your audience
  • How careless and shallow personalization leads to a decrease in content efficiency
  • Why successful account-based marketing means having a vigorous content marketing plan
  • How up-to-date customer data leads to more accurate content

 

Resources

 

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Direct download: How_to_Utilize_Data_to_Create_Breakthrough_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.

 

Special thanks to our sponsors:

 

In This Episode

  • Why thinking through to customer retention means creating content that embraces feedback
  • How creating content solely for customer acquisition leads to a decrease in revenue
  • Why cultivating current customers means built-in advocacy between sales and marketing
  • The power and relevance of customer service to content creation
  • Why the public forum of social media griping means a huge opportunity for businesses

 

Resources

 

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Direct download: How_Haters_Inspire_Powerful_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success means strategically thinking of content as a filter
  • How conversational content leads to shaping the market
  • Why understanding your consumer's values means keeping in mind a large number of personas
  • How understanding strategy behind the conversations leads to winning content
  • Why marketing today means creating and extending two-way dialogue via multiple channels
  • The communication concept of 30/3/30

 

Resources

 

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Direct download: Activating_Strategy_With_Conversational_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

 

In This Episode

  • How usability testing leads to more engaging and effective content
  • Why communicating with your audience means taking a break from the jargon
  • How personas lead to a more refined, sometimes recalibrated, message and customer journey
  • The three different customer values and how they work in content creation

 

Resources

 

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Direct download: Driving_Conversions_Through_User_Experience.mp3
Category:content marketing -- posted at: 6:00am EST

Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.

 

Special thanks to our sponsors:

 

In This Episode

  • How well placed video content leads to a better connection with buyers
  • Why utilizing video doesn't mean investing in expensive equipment or training
  • How video can lead customers all the way through the funnel, from conversion to retention
  • Why a smart marketing plan means incorporating video content on your homepage
  • How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics

 

Resources

 

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Direct download: How_to_Use_Interactive_Video_to_Double_Your_Conversions.mp3
Category:content marketing -- posted at: 6:00am EST

Why Measuring Content Experiences Drives Better Content Marketing

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.

Special thanks to our sponsors:

 

In This Episode

  • Why content experience must be driven by desired marketing outcomes
  • Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
  • How to take control of your destiny when it comes to displaying great content online
  • How to use content experiences for sales enablement
  • The biggest problem with today's perception of content marketing
  • How to identify gaps in your content creation and distribution process

 

Resources


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Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience. 

 

Special thanks to our sponsors:

 

In This Episode

  • How the rise of ad-blockers leads to reframing the conversation around content
  • Why a campaign mentality means focusing on short-term and hindering your content growth
  • How effective paid advertising leads to a more efficient use of your advertising budget
  • Why measuring the ROI of paid activity means looking more closely at your subscribers

 

Resources

 

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Direct download: Hitting_Subscriber_Gold_with_Paid_Advertising.mp3
Category:content marketing -- posted at: 6:00am EST

Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.

 

Special thanks to our sponsors:

 

In This Episode

  • Why email can be the best vehicle for your content
  • How focusing on the design of an email leads to better click through rates
  • Why B2B marketing should really mean person-to-person marketing
  • The successful way to organize your content marketing team to execute the perfect email campaign
  • How multiple clicks can lead higher conversions than single clicks

 

Resources

 

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Direct download: Why_Email_is_Dominating_Over_Social.mp3
Category:content marketing -- posted at: 6:00am EST

Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.

 

Special thanks to our sponsors:

 

In This Episode

  • How visuals lead to fulfilling content
  • Why great content and storytelling means keeping the business outcome front and center in your mind
  • How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI
  • Why bringing content to life means having a diverse set of viewpoints on your team

 

Resources

 

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Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs
  • How good organizational structure leads to high velocity content
  • Why strategy means ruthless prioritization in a multi-functional environment
  • The rise and fall of brand journalism
  • How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention

 

Resources

 

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Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

 

In This Episode

  • Why making every marketing dollar count means measuring content
  • How educational content leads customers down the funnel
  • Why proving ROI means content attribution
  • How mapping your content leads to a profitable content team
  • Why compounding returns on your marketing means owning your community

 

Resources

 

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Direct download: How_to_Create_Revenue-Generating_B2B_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

 

Special thanks to our sponsors:

 

In This Episode

  • Why an evolving culture means a more casual, humanistic approach to content
  • How a growing variety of social video platforms leads to social marketing segmentation
  • Why a successful social engagement strategy means thinking like a fan
  • How building a community doesn't mean building a following
  • Why live video needs its own strategy

 

Resources

 

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Direct download: Why_Brands_Are_Misusing_Social_Video_and_Losing_Customers.mp3
Category:content marketing -- posted at: 6:00am EST

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
  • How a close review of your lead sources can lead to a complete reframining of your website focus
  • The necessary disappearance of your marketing secret sauce
  • Why quantifying experience means following the actions of your customers
  • How looking at bounce rate and pages per session leads to vital data for optimizing experience

 

Resources

 

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Direct download: The_Fall_of_Keywords_and_the_Rise_of_Experience_Optimization.mp3
Category:content marketing -- posted at: 6:00am EST

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

 

Special thanks to our sponsors:

 

In This Episode

  • How gated content leads to lost sales from the modern consumer
  • Why succeeding in marketing means remembering what it's like to be a consumer
  • How simplifying metrics leads to clearer and more obtainable marketing goals
  • Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
  • How a change in email tone and appearance can lead to more appealing content on a human level

 

Resources

 

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Direct download: Why_Gated_Content_and_Lead_Forms_Are_Killing_Sales.mp3
Category:content marketing -- posted at: 6:00am EST

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why good content strategy means higher-level focus
  • How repurposing old successful content leads to increased customer engagement
  • Why planning for next year means working in a state of constant analysis and evaluation
  • How MQLs indicate content plan effectiveness
  • Why gated content isn't the only way to capture a prospect's information

 

Resources

 

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Direct download: How_to_Energize_Customers_With_Effective_Content_Planning.mp3
Category:content marketing -- posted at: 6:00am EST

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

Special thanks to our sponsors:

 

In This Episode

  • How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
  • Why being thoughtful with content means more than just getting a good story
  • How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
  • Why landing larger accounts doesn't require tens of thousands of leads

 

Resources


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Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How two focused personas can lead to 70% target market reach
  • How the sales funnel leads to smarter blog structure
  • Why an effective content team means a well-structured marketing department
  • How a basic blog structure leads to easy adaptation and expansion to new verticals

 

Resources

 

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Direct download: How_the_Right_Content_Strategy_Can_Boost_Lead_Volume_By_400.mp3
Category:content marketing -- posted at: 6:00am EST

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment
  • Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust
  • How combing through non-digital archives can lead to easy content that fascinates
  • Why a successful strategy can result in having a literal paper map in your pocket

 

Resources

 

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Direct download: Better_Strategy_Better_Content_Better_Brand.mp3
Category:content marketing -- posted at: 6:00am EST

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.

 

Special thanks to our sponsors:

 

In This Episode

  • How the most popular approach to sales is leading to a decrease in customers
  • Why challenging the status quo means embracing the competition
  • How losing prospects leads to gaining advocates
  • Why building a community means proactively adding value to you customer's day

 

Resources


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Direct download: Why_Your_Sales_Funnel_Is_Probably_Upside_Down.mp3
Category:content marketing -- posted at: 6:00am EST

Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.

 

Special thanks to our sponsors:

 

In This Episode

  • Why interactive content should be on every marketer's radar
  • How a new era of content is leading to a major paradigm shift around customer engagement
  • The importance of prospect empathy in curating stellar interactive content
  • Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy
  • Why sales doesn't really want more leads and what that means for interactive content

 

Resources


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Direct download: How_to_Thrive_in_the_Era_of_Interactive_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think
  • How to approach finding the right tech solution for your customer experience
  • The evolution of the multi-hub marketing approach
  • Why the future of marketing technology doesn't affect you today
  • How to incorporate technology into building participatory content for your customer

 

Resources


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Direct download: How_to_Intentionally_Stack_Your_Marketing_Deck.mp3
Category:content marketing -- posted at: 6:00am EST

Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.

In This Episode:

  • Why stories are important from a Darwinian perspective
  • Park Howell's 10-step story cycle process for great storytelling
  • What is the right length of story for today's attention span
  • What to say to cynics who don't believe in the power of storytelling
  • How to get executives on board to create a bold story for your brand to lean into
  • How REI did it right
  • Why you're already a great storyteller
  • How to re-structure your pitch to gain power and attention

Resources:

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Direct download: Why_Storytelling_Is_Not_Fluffy_Stuff-_Its_Survival.mp3
Category:content marketing -- posted at: 6:00am EST

Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works. 

In This Episode:

  • How important is modern day SEO?
  • Debunking common SEO myths
  • Revisiting the quality vs quantity debate from an SEO perspective
  • How strategic linking has evolved and what you need to do about it
  • Why social media shares can be misleading
  • Why you should stop trying to produce good content
  • Why you don't necessarily need to write a blog to have great SEO
  • How storytelling affects your SEO

Resources:

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Direct download: How_to_Harness_the_Elusive_Power_of_SEO.mp3
Category:content marketing -- posted at: 6:00am EST


Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content.

In This Episode:

  • How changing news cycles have affected political exit polls in recent years
  • How our own political voting process is the biggest content marketing project in America
  • Why evaluating your own "cost of failure" is crucial when conducting internal studies
  • Why you should think about context before recording your new podcast
  • Why the "fail fast" mentality is perhaps inadvisable
  • "Friction" and how it applies to your content
  • Why our attention spans are not actually getting shorter
  • How third party polling makes your business better

Resources:

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Direct download: Why_Market_Research_Is_Essential_to_Good_Business.mp3
Category:content marketing -- posted at: 6:00am EST

Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. 

In This Episode:

  • Why marketers are still struggling to get ROI right
  • How synonyms and a fancy dress had a tremendous ROI
  • How to harness the power of visual content
  • How using data points can fuel creative content strategies
  • Why creating content that educates is important
  • What a successful ABM strategy looks like
  • What makes a piece of content effective at the top and bottom of the funnel

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Hiring_a_Journalist_Can_Help_You_Achieve_Tremendous_ROI.mp3
Category:content marketing -- posted at: 6:00am EST

Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine.

In This Episode:

  • Should Twitter expand beyond 140 characters?
  • Balancing an edgy brand voice with serving a wide audience
  • What kind of content works best on Vine
  • Creating a stand-alone Twitter feed that also serves your brand
  • Finding the key to entertaining sponsored content
  • How to measure social media success with less tangible goals
  • Creating a cohesive brand voice that represents a diverse company with diverse content

Resources

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Direct download: How_to_Make_People_Laugh_in_140_Characters_or_Less.mp3
Category:content marketing -- posted at: 6:00am EST

Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement.

In This Episode:

  • Why “micro-marketing” is a new requirement for the job
  • How marketers can help your sales reps
  • How to create and use an asset catalog to your advantage
  • How to increase communication and transparency between your sales and marketing teams
  • Creating and using best tools to help your sales reps
  • How to effectively use multi-purpose content hubs

Resources:

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Direct download: How_to_Create_Synergy_Between_Sales_and_Marketing_Teams.mp3
Category:content marketing -- posted at: 6:00am EST

Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to business, and why this matters to you. 

Special thanks to our sponsors:

In This Episode:

  • Why location data should matter to you
  • How Yext's recent Google integration has changed the game for your company
  • How to align two separate teams to achieve the same vision
  • How Google has let you down and you may not even know it
  • The importance of a passionate CMO
  • How to balance serving your audience and serving your parent company

Resources:

 

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Direct download: How_Location_Data_Can_Make_or_Break_Your_Business.mp3
Category:content marketing -- posted at: 6:00am EST

Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.

Special thanks to our sponsors:

In This Episode:

  • How to serve two audiences at once
  • Identifying and nurturing your "innovation rockstars"
  • How to use your content as "growth indicators"
  • Why FAQs can be your most effective piece of content
  • Streamlining the content creation process
  • The value of transparency and the tactics to achieve it
  • Why listening skills are crucial to effective communication with your audience
  • How to effectively build and nurture a community

Resources

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Direct download: How_Transparency_Creates_Engaged_Communities.mp3
Category:content marketing -- posted at: 6:00am EST

Judson Laipply, motivational speaker and author of "Might As Well Dance," joins the Content Pros to reflect on the evolution and sharing power of YouTube as well as how to best leverage your time in the spotlight. 

Special thanks to our sponsors:

In This Episode:

  • What makes YouTube so powerful
  • What makes a "successful" 15 minutes of fame
  • Identifying the keys to being an influential presence on YouTube today
  • Finding the balance between preparation and spontaneity in content
  • The differences between live and digital performance
  • The behind-the-scenes prep for success that the world never sees

Resources:


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Hassan Ali, copywriter for The Onion, joins the Content Pros Podcast to discuss finding the right voice for your brand, speaking to the “fence-sitters” in your audience, and the powerful effect of humor. 

Special thanks to our sponsors:


In This Episode:

  • Identifying when to take a risk with your branding voice
  • Exploring your brand's boundaries
  • Staying on voice with your brand
  • How incorporating humor can boost your brand
  • Identifying the right partners for your voice
  • How to speak to your audience of "fence-sitters"
  • A superior measurement of content success

Resources:

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Direct download: What_is_the_ROI_of_Laughter_.mp3
Category:content marketing -- posted at: 6:00am EST

David Spark, VP of Marketing and Founder of branded journalism and media consulting firm Spark Media Solutions, joins the Content Pros Podcast to discuss the power of using personal stories and everything you need to know about successful trade shows.

Special thanks to our sponsors:

 

In This Episode:

  • The power of sharing personal experience
  • The best employees to send to trade shows
  • How to make trade shows worth the investment
  • How your behavior reads to others at trade shows
  • Trade show tricks to get your audience interested and create content for your brand
  • The value of influencer relationships

 

Resources:


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Direct download: How_to_Maximize_Your_Trade_Show_ROI.mp3
Category:content marketing -- posted at: 6:00am EST

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.

Special Thanks to Our Sponsors:

In This Episode:

  • How to provide the right experience for each channel
  • The most important factors when determining whether to promote gated or non-gated content
  • Identifying when you're innovating vs. following the "format"
  • Why creating more nuanced content matters
  • How globalization affects your content strategy
  • Best practice marketing tools
  • Why you should have a "librarian" on staff

Resources: 

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Direct download: Why_Content_Experience_Matters.mp3
Category:content marketing -- posted at: 6:00am EST

Mike McGrail joins the Content Pros podcast from Administrate, where he serves as their new Marketing Director, to discuss onboarding, teaching, and training a team in ways that cause them to be more efficient, current, and satisfied. 

Special thanks to our sponsors:

 

In This Episode

  • How to encourage a corporate learning environment
  • How to invest in on-trend learning sources
  • The significance of keeping your team current
  • Developing a T-shaped marketer
  • How to instill confidence in your team members and grow their potential
  • How to resist content shock

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Growing_a_Teaching_Company_Improves_Your_Bottom_Line.mp3
Category:content marketing -- posted at: 6:00am EST

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.

Special Thanks to Our Sponsors:

In This Episode:

  • Exploration of the controversial “Content Gate”
  • How to format blog posts most effectively
  • How to use channel and asset as indicators of gating preference
  • Why the funnel isn’t really dead
  • Why lead generation shouldn’t actually be our total focus
  • Why data is so crucial and too oft forgotten
  • Where to find the best data backed predictions for 2016

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

 

Direct download: How_to_Determine_When_and_Where_to_Gate_Your_Content.mp3
Category:content marketing -- posted at: 6:00am EST

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